BMW Group New Zealand made use of the advanced technology embedded in its vehicles to send a message to approximately 8,000 BMW and MINI customers encouraging them to follow government advice to stay at home to keep safe and help contain the spread of COVID-19. The message was also displayed within the BMW ConnectedDrive phone APP.
BMW Group New Zealand utilised the ConnectedDrive system launched in 2014, which combines numerous digital features that provide drivers access to a suite of constantly updated services and apps, as the platform to deliver the message via the vehicles’ centre-mounted display screens.
The message read: “BMW Group encourages you to follow the Government’s advice. Please stay at home for your safety.”
“New Zealand is doing a remarkable job of flattening the curve of COVID-19 infection, we must continue to work together and follow the Government’s advice as the virus continues to be detrimental to people and businesses across the nation and the world,” said Karol Abrasowicz-Madej, BMW Group New Zealand Managing Director.
“The New Zealand Government has put commendable measures in place in an effort to contain and control the infection and BMW Group moved quickly to support those efforts and help amplify the “stay home, stay safe” message to our valued customers,” added Karol.
