Sporty at heart, compact in size and Italian style at first sight. The wait is over. Alfa Romeo presents the new MILANO to the international press right in Milan, at the historic headquarters of the Automobile Club Milano, in an unconventional way and with a dual purpose: on the one hand, to demonstrate Alfa Romeo’s new language; on the other, to confirm that visceral and proud partnership with the city where Alfa Romeo was founded in 1910 as an emblem of the perfect balance between innovation and tradition, founding characteristics that bind the brand to its hometown.
MILANO is inclusive and offers everyone the opportunity to access a distinctive and attractive car. Its mission is to win over a new generation, through a new design language. Remaining steadfast is its innate aptitude for sportiness, a trait that has animated Alfa Romeo since 1910, with ‘sportiness’ intended as an engaging driving experience in everyday life.
In a segment populated by sporty versions derived from generalist models, MILANO is proposed as a cool and unique object, combining a captivating style with the most advanced technology in terms of comfort, connectivity, and driving dynamics. Uncompromising comfort, as evidenced by the largest trunk among premium competitors (400 L). MILANO is also available in hybrid and electric, without distinctions in terms of aesthetics or equipment, because the only thing that matters is the fact it is 100% Alfa Romeo.
MILANO is available in “IBRIDA” configuration, the first in the segment to also offer the Q4 all-wheel drive variant with automated rear-wheel drive axle management, and as “ELETTRICA,” in two power variants with 156 hp and a range of up to 410 km, as well as the sportier 240-hp VELOCE, the epitome of Alfa Romeo’s sporting DNA. The design evolves in the distinctive features that create an immediate emotional connection. After all, an Alfa Romeo has always been aimed at those looking for a car not only to be a ‘means of transport,’ rather for a symbiosis, a bond that can bring out ‘authentic emotions.’
Destined to profoundly change the concept of sportiness in the largest segment in Europe, the new MILANO is based on the precise desire to produce a compact car, just over 4 metres long, with an all-new, up-to-date sporting spirit, which goes beyond performance alone and is taken ahead towards a distinctly Alfa Romeo and ideally sporty positioning. Of course, this is a bold and ambitious goal, only authoritatively achievable by a brand with over a century of sporting history, forged on racetracks and on everyday roads. In a nutshell, MILANO is a sort of ‘handbook’ for an Italian brand devoted to the satisfaction of the sensory faculties, because the car is and remains an exciting product to be experienced with passion and involvement.
The Alfa Romeo Centro Stile redefines the canons of design in the segment
An Alfa Romeo is based on the perfect balance between functional beauty and an unparalleled heritage, making it the epitome of Italian style in the automotive field. The new MILANO is definitely no exception, as its compact dimensions – a length of 4.17 metres, width of 1.78 m and height of 1.5 m – encompass the uniqueness of the Alfa Romeo Centro Stile’s original and modern Made in Italy design, typical of the brand, expressed in balance of proportions, purity of lines and attention to the quality of the surfaces.
Alfa Romeo’s stylists have modeled this ‘skin’ with artisanal care on the mechanical parts, completely detaching themselves from the concepts of cold rationality in vogue in the class, to breathe life into a sinuous and exciting design that catches the eye at first sight. This creates a genuine emotional connection between the driver and the car, even going as far as resulting in a strong desire to caress it. The proportions are set out with stylistic features relating to tradition, such as the limited overhangs, the muscular wheel arches, and the iconic ‘truncated tail,’ a reference to the legendary Giulia TZ.
The ‘simplicity’ of Italian style, especially Alfa Romeo’s, conceals one of the most complex creative processes in the industry: car design. Alfa Romeo MILANO boasts a strong identity, made up of a limited number of features that include the legendary shield, in the Leggenda and Progresso variants, perhaps the most famous and recognizable signature in the automotive world. A contribution is made to its powerful personality by the bold ‘look’ of the front, with ‘3+3’ and adaptive Full LED Matrix headlights. Finally, the Alfa Romeo style is characterized by the quality of the surfaces, which create rich and harmonious reflections through distinct volumetric contrasts.
‘Driver-oriented’ for an authentic and engaging driving experience.
The same inspiration of pure sportiness can be found inside the car, where the standout features are the Italian attention to every detail, the use of the finest materials and the placement of all the controls within the driver’s reach, as demonstrated by the compact steering wheel, to adapt to all driving styles. Most of all, the instrument panel and its historical ‘telescope’ design creates that direct visual connection and persuades you to wrap your hands around the steering wheel, start the engine, and make the best of a unique driving experience. In the middle of the cluster, the standout feature is a fully digital 10.25” TFT screen, to access the car’s data and the settings for the driving technologies. In the middle of the dashboard and oriented towards the driver, a 10.25” touchscreen system developed to work with widgets, graphic components designed for intuitive interaction with all the features, which can be customized via quick and easy drag and drop. Every user can create their own homepage, where each of the car’s features is an app in itself. To further embellish the interior, the air conditioning vents in the shape of a quadrifoglio (four-leaf clover), the symbol par excellence of Alfa Romeo sportiness. Finally, to catch the eye and welcome the driver, Sabelt sports seats featuring an enveloping backrest that combines high mechanical resistance, perfect ergonomics and structural lightness.
MILANO comes in at the top of its class. The most spacious trunk in the segment. Includes Level 2 autonomous driving.
Choosing MILANO equates to an unwillingness to compromise between solutions based on the centrality of the person sitting in the driver’s seat and on the utmost well-being of all the passengers. According to Alfa Romeo, comfort means making every travel experience simple, extremely pleasant, organized, and safe. And that’s why, when getting into the passenger compartment, you immediately perceive the meticulous attention to detail, the high quality of the upholstery, and the enveloping feeling of being in your comfort zone, with a sporty nature and distinctly Italian quality. Despite its compact size, MILANO boasts the largest trunk in its class (BEV) with a load capacity of as much as 400 litres, accessible using handsfree technology. MILANO also comes with exclusive features such as the convenient “Alfa Romeo cable organizer” storage compartment located under the bonnet, as a handy place to store the charging cable. To increase the comfort even further, MILANO offers a series of driver assistance features, to help with the longitudinal and lateral control of the vehicle (level 2 autonomous driving). Together with the 360° parking sensors, the 180° rear camera monitors the surrounding area, for an innovative and practical semi-autonomous parking system.
Finally, MILANO can also include proximity access technology, to open and close your car quickly and easily by coming closer to or moving away from the vehicle, with no need for the customer to take any action.
MILANO delivers best-in-class driving dynamics.
Building on the lowest weight in the segment and optimal mass distribution, MILANO enters the world of electric cars like a true Alfa Romeo. The team that coordinated the development of the driving dynamics is the same one that developed the Giulia GTA at the Balocco testing centre in Vercelli province, with the clear aim of the new MILANO achieving best-in-class road holding, made possible by specific technical solutions: it has the most direct steering in the segment (14.6), specially calibrated to be extremely precise, to enhance its exceptional road holding qualities; in the VELOCE version, the sports suspension has been lowered by 25 mm; the front and rear anti-roll bars are extra sporty to guarantee quick cornering with a high level of grip; the braking system has front discs of over 380 mm with four-piston monobloc calipers; the Torsen differential offers the best possible traction in all conditions. The high-performance 20” tyres are also specific to electric vehicles and offer extensive levels of grip. All this forms the basis of a one-of-a-kind compact car with a pure, recognizably Alfa Romeo sportiness.
The MILANO can also include the Alfa D.N.A. system. “Dynamic” mode, partly made possible by specific steering and accelerator calibration, offers the utmost performance and driving pleasure. In a careful balance between performance and comfort, “Natural” model is designed for everyday use, while “Advanced Efficiency” is calibrated for maximum energy efficiency by reducing consumption without affecting driving pleasure. Finally, on the Q4 hybrid version only, a fourth mode known as Q4, for low-grip conditions.
IBRIDA and ELETTRICA with three packs for the ultimate in TECHNOLOGY, EXCLUSIVITY or SPORTINESS.
Alfa Romeo MILANO presents a line-up strategy that makes customer configuration even easier. MILANO is offered with four powertrains: 136-hp IBRIDA, 136-hp Q4 IBRIDA, 156-hp ELETTRICA, and 240-hp ELETTRICA VELOCE. Three packs complete the offer: Techno, for the best specifications in terms of safety, technology, and functionality, such as level 2 autonomous driving, handsfree electric tailgate, LED Matrix lights and connected navigation with virtual assistant.
Premium, for the best in comfort and exclusivity, courtesy of the vinyl-fabric blend interior, electrically operated driver’s seat with massage function, interior ambient lighting, and aluminium pedals and kick plate. Sport, which by definition offers the best in sportiness with Sabelt seats, Alcantara upholstery, and sporty exterior features.
