How’s this for a fun and completely unexpected partnership, Skoda and Play-Doh! The iconic toy maker has agreed a one year deal with the Czech car manufacturer at this stage, all based around the launch of the upcoming Epiq seven-seater fully electric SUV. The first joint event was Milan Design Week at the end of April with plenty more to be included in brands’ shared calendar.
The launch campaign of the Epiq will feature a version of the vehicle built using Play-Doh’s famous modelling clay, giving the car a playful and creative nature. It fits in well with Skoda’s vision for the Epiq, centering it around not just smart design but also experimentation. The Czech car manufacturer will roll out its advertising campaign across cultural and sporting events over the coming year with the IIHF World Championship next on the list!
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Words by Matthew D’Souza, media courtesy of Skoda Storyboard.
