Las Vegas, the City of Sin and Silicon – Zeekr, Geely Holding Group’s premium electric mobility brand, dropped a thunderous EV-shaped mic at CES 2025, proving they’ve got the juice not just to power cars but to electrify the tech world itself. In what can only be described as Elon Musk’s recurring nightmare, Zeekr rolled out a dazzling array of innovations, partnerships, and hardware that scream, “Game on!”
Headlining the company’s CES assault is their self-designed intelligent driving domain controller, the first of its kind for an original equipment manufacturer (OEM). This isn’t just some glorified laptop they slapped under the hood—it’s powered by NVIDIA DRIVE AGX Thor, a SoC so advanced that it probably knows your next move before you do. This cyber-brain is set to mass-produce in 2025 and promises to execute intelligent driving and parking scenarios like a stroll in the park. You could almost hear other automakers whispering, “We’re doomed” down the West Hall.
But wait, there’s more. Zeekr extended its love affair with Qualcomm to bring a cockpit experience so immersive that you might forget you’re driving an actual car. Rumors suggest it’ll include more infotainment firepower than the average Hollywood blockbuster studio, adding layers of sophistication (and probably TikTok compatibility) to their vehicles.
Likewise, Zeekr has committed to its 800V strategy, which isn’t just a buzzword but practical proof of why the brand is already China’s largest ultra-fast charging network operator. With over 800 stations in its home territory and plans to deploy Zeekr-branded charging piles internationally—starting in Thailand and Australia—it’s clear the company is wiring together a global empire. Tesla, care to comment?
Not content to dominate your driveway, Zeekr is also making a play for your future robotaxi rides. The Zeekr RT, already undergoing real-world testing, will be the first mass-produced autonomous mobility vehicle. They plan to hand over their robot-shuttles to Waymo this year for further testing, preparing the battlefield for a potential fleet war against Cruise and others.
While showing off their progressive EV tech, Zeekr also unveiled new variants of existing models, including the nimble Zeekr MIX, the ultra-sophisticated Zeekr 009 Grand MPV (read: road-going luxury fortress), and the Zeekr 001 FR. Think futuristic design meets utility, meets “Good luck catching us.” These aren’t just cars; they’re rolling statements about the supremacy of style, engineering, and comfort.
Zeekr’s story doesn’t stop at fancy EVs and fancy chips. The company has already delivered over 420,000 vehicles since October 2021, and with its ambitious five-year global expansion plan, it intends to flood international markets faster than your Twitter timeline during breaking news . Backed by its Sustainable Experience Architecture (SEA), self-developed battery tech, and state-of-the-art R&D centers in Ningbo, Hangzhou, Gothenburg, and Shanghai, the message is clear: Zeekr isn’t playing checkers, it’s straight-up 3D chess at electric speed.
Zeekr, equal parts disruptor and innovator, is aiming to be a global mobility solution provider, with diversity, equality, and sustainability as its cornerstones. It’s all part of the brand’s mission to redefine what an EV company can achieve, co-developing hardware and software to create safe, autonomous journeys while minimising their environmental footprint.
As CES rages on, Zeekr’s unapologetic confidence in its tech, energy solutions, and vehicles is giving longtime players serious “new kid on the block blues.” While the company promises luxury, performance, and global infrastructure, the unspoken message is unmistakable: EV domination isn’t just a goal, it’s their destiny.
