Crikey! Mitsubishi Motors Australia has unveiled plans for 2025 and beyond, outlining a future brimming with sleek designs, cutting-edge technology, and a strategic realignment of its model portfolio. Leading the charge is the highly anticipated next-generation Mitsubishi ASX, slated to hit Australian roads this year.
Already making waves in Europe, this crossover has been reimagined through Mitsubishi’s Alliance partnership, boasting a modern design, advanced technology, and a promise to deliver a dynamic driving experience. “The new Mitsubishi ASX blends thoroughly modern design and a dynamic driving experience to the next generation of ASX customers,” enthused MMAL CEO Shaun Westcott, hinting at exciting updates to come as the launch date approaches.
This milestone isn’t occurring in isolation but fits snugly within Mitsubishi’s Momentum 2030 roadmap. Outlined earlier this year by Takao Kato, Mitsubishi Motors Corporation’s President and CEO, the ambitious plan frames a decade-long vision that balances innovation with practicality. It includes an ongoing commitment to electrified drivetrains—ranging from battery electric vehicles to hybrids, while continuing to develop combustion-powered options for the near term.
Notably, Mitsubishi promises to expand its Outlander lineup, bringing a significantly updated range including a Plug-In Hybrid Electric Vehicle (PHEV) version. With a larger battery, increased performance, and an emphasis on design, connectivity, and technology, the Outlander PHEV is set to become Mitsubishi’s flagship Australian vehicle in 2025.
However, progress often involves bidding farewell to familiar faces. In this case, Mitsubishi confirmed the production halt of several cornerstone models, including the current-generation ASX, Eclipse Cross, Eclipse Cross PHEV, and Pajero Sport, due to the introduction of Australia’s updated Design Rules, effective March 1, 2025. According to Westcott, the investment required to re-engineer these vehicles to comply with the new regulations simply wasn’t commercially feasible.
Yet, Mitsubishi has stressed its commitment to ensuring ongoing supply of these outgoing models into 2025, while maintaining robust after-sales support for servicing and parts through its dealer network.
As if redrawing its model lineup weren’t enough, Mitsubishi has also taken bold steps into the fleet leasing market with a five percent investment in the Australian company FleetPartners Group. This move underscores the brand’s determination to adapt to evolving sales channels and seize fresh business opportunities .
Beyond 2025, Mitsubishi’s enduring focus remains steadfast: to deliver a diverse array of capable vehicles tailored to customer needs in a rapidly changing market. From cutting-edge SUVs like the next-generation ASX to enhanced classic utilities like the Triton GLX-R Dual Cab and its forthcoming variants, Mitsubishi seems determined to navigate the road to 2030 with agility and vision.
While changes are always tinged with a hint of nostalgia, Mitsubishi’s latest announcements paint a bright and confident future for the brand in Australia. As Mitsubishi realigns its range to embrace innovation without abandoning its loyal customer base, 2025 promises to be a pivotal year for the automaker’s legacy Down Under.
