Kia will launch their new Sportage in collaboration with Netflix’s hit show, Squid Game. Season 2 of the show features fresh metal and will introduce the new Kia Sportage to the world. Now that the first episode is out, the next is coming in early December, eagerly awaited by the show’s fans.
As part of the promotion, Sportage’s features were displayed through use in the show. The ‘Star Map’ signature lighting, ‘Connected Car Navigation Cockpit’ (ccNC) and ‘Head-up Display’ all played a part in the first episode of Season 2 of Squid Game. ‘Pink Guard’, one of the famous characters from the show’s first season also takes a trip in the new Sportage, heading towards a new world.
A pop-up was held at Kia’s facility in Seongsu-dong, Seoul for visitors to engage in Squid Game themed challenges which used Sportage’s features! The brand are calling their new car, the “Open Road SUV” and promise that more of these events are on the way to provide more opportunities to engage with the car.
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Words by Matthew D’Souza, media courtesy of Kia Global Media Center.
