Toyota Reshuffles the Deck – Century Goes Global, Lexus Gets Freedom, and What it Means for Kiwis
Toyota has just played its most significant strategic hand in decades. At the Japan Mobility Show 2025, the automotive giant unveiled a bold evolution, effectively deconstructing its monolithic identity into a powerful portfolio of five distinct marques. It’s a fundamental restructuring designed to sharpen the focus of each brand, from urban runabouts to a new […]
SEMA Surprise – Is The Toyota Camry GT-S The Performance Hero We Deserve?
Las Vegas at the end of October can only mean one thing: the SEMA Show. It’s an annual pilgrimage for the automotive aftermarket, a sprawling convention centre packed with wild, over-the-top builds that push the boundaries of imagination and fabrication. Amidst the noise and spectacle, Toyota has just pulled the covers off something that might […]
Why the All-New 2026 Toyota RAV4 is a Revolution on Wheels
Let’s be honest, the Toyota RAV4 isn’t just another SUV on Kiwi roads; it’s practically part of the landscape. For three straight years, it has sat on the throne as New Zealand’s best-selling passenger car, a feat mirrored across the globe where it reigns as the world’s most popular ride. But when you’re king of […]
It’s Back! Toyota Unveils The Compact, Capable, and Seriously Cool Land Cruiser FJ
Dust off your hiking boots and check your GPS, because Toyota has just dropped a bombshell at the Japan Mobility Show 2025. The legendary Land Cruiser family is getting a new member, and it’s one we’ve all been secretly hoping for: the brand-new Land Cruiser FJ. It’s a return to roots, and quite possibly, the […]
Lexus Celebrates 20 Years of Japanese Operations
Over 5,000 dealership staff were present at the event.
Sedan’s Last Stand – Why Toyota NZ is Betting Everything on the Camry ZR
The tide has well and truly turned. In the sprawling carpark of New Zealand life, the high-riding SUV has become king, casting a long shadow over the once-dominant family sedan. It’s a reality that has seen many iconic nameplates fade into the automotive history books. Yet, one stalwart remains. Now, in a bold and decisive […]
An Era Ends: Toyota New Zealand Bids a Bittersweet Farewell to the GR Supra
It’s a sombre day for the Kiwi motoring enthusiast community. A day we knew might come, but one we hoped was still far in the distance. Toyota New Zealand has officially announced the end of the road for the current generation A90 GR Supra, confirming that the model will be discontinued locally after a final, […]
Your EV Isn’t As Green As You Think – Toyota’s Psychological Trick to Fix It
So, you’ve taken the plunge into the world of electrified motoring. Good on you. Whether it’s a plug-in hybrid (PHEV) for the best of both worlds or a full-fat battery electric vehicle (BEV), you’re part of the future. You get home, plug it in, and wake up to a full “tank” of electrons. Simple. But […]
Toyota NZ’s “Let’s Go Places” Campaign Evolves From Vision to Action
Look around next time you’re stopped at the lights. Chances are, the car in front, the one beside you, and the ute in your rearview mirror are all Toyotas. It’s no secret that the brand is deeply woven into the fabric of New Zealand’s motoring landscape, and now, Toyota is doubling down on that reality […]
Toyota Backs Daihatsu for a Revival
Toyota’s subsidiary is getting a fresh start!