Hot Wheels and Honda Team Up – A Dream for JDM Enthusiasts
Mattel has unveiled two new Hot Wheels building sets in collaboration with Honda, bringing iconic Japanese performance legends to life in brick form. Announced today at the heart of global toy innovation, the Custom ’90 Honda Civic EF and the ’07 Honda S2000 join the Mattel Brick Shop Speed Series, offering adult collectors and JDM […]
Mattel Brings Magic 8 Ball to Life, on Screen
M. Night Shyamalan and Brad Falchuk have been tasked with bringing it to life.
WWE and Mattel Renew Partnership
The two brands have announced a multi year extension to the existing licensing agreement.
Mattel Brick Shop Unveils Hot Wheels Collector Builds
Mattel’s latest pit stop for playtime greatness combines the high-octane world of Hot Wheels with the satisfyingly clicky creativity of brick building—enter the Mattel Brick Shop. That’s right, Mattel, known for legendary toys that threatened your piggybank since 1945, is putting a fresh spin (and some real metal parts) on the collect-and-build craze, launching its […]
Mattel Announces New Brick Shop Toy Range
The creator of Barbie and Hot Wheels is now vying for LEGO’s market.