BMW Alpina – New Badge, New Vision, Same Obsession with Excellence
BMW Stand-alone brand Alpina goes full throttle as they crank up their logo BMW ALPINA is charting a bold new chapter, one that blends its storied past with a fresh, future-focused identity. Following its January 2026 brand activation, the marque has officially stepped forward as an exclusive new brand under the BMW Group umbrella, unveiling […]
BMW Acquires Alpina After 60 Years of Partnership
The move secures the long term future of Alpina.