Ever since 2010, Mattel and WWE have been working together to create a line of toys, action figures, accessories, playsets, vehicles and more! Now, this licensing agreement will continue with both brands having put pen to paper. It’s just as well too as the Mattel made WWE products are now sold in more than 50 markets across the globe.
Sales of these figurines consistently rank amongst the top 10 best selling action figures in America. Further to this, the ‘WWE Main Event Action Figure Series’ is officially “the longest running continuous action figure assortment of all time”! The announcement comes at a time when WWE is expanding its reach through Netflix so expect the popularity of these figures to climb even further but the promise remains the same, to deliver high quality products for WWE fans around the world.
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Words by Matthew D’Souza, media courtesy of Mattel Corporate.
