Set for an unveil in February, Volvo are plotting to redefine what a new car reveal looks like! It won’t be the first time the brand has caused such a stir while unveiling a new model, who can forget their now iconic ‘Unboxing’ video from the launch of the EX30.
This time, the Swedish brand will take inspiration from their homeland, taking viewers on an adventure through the Swedish Lapland. The unveil will be set in a cosy winter cabin where experts and a “special guest” will introduce the world to the EX30 Cross Country. Described as a “small car for big experiences”, Volvo promise that it will make the outdoors accessible to all.
The livestream of the unveil will take place on Monday, February 10th at 13:00CET and can be viewed here.
Thanks for reading! For more Volvo news and reviews, visit Tarmac Life.
Words by Matthew D’Souza, image courtesy of Volvo Media.
