AUCKLAND, NZ – Start your engines and set your DVRs. Tarmac Life, New Zealand’s leading automotive/lifestyle voice, is roaring from the web to the telly, announcing the launch of the brand-new Tarmac Life TV Show. Yes, you read that right. After years of delivering top-tier digital content, the much-needed dose of local, expert, and witty car culture is finally hitting prime time.
Airing 24th July, the Tarmac Life TV Show is poised to become the country’s only locally-produced program of its kind, promising a fun and creative spin on everything automotive and lifestyle. This is the show the Kiwi motoring industry and enthusiasts have been waiting for, a weekly destination for reviews, news, tech, and travel, all delivered with a signature helping of Kiwi banter and flair.
The show will be driven by a trio of industry locals: Dave McLeod, Matthew D’souza, and Harry de Souza. And before you ask, no, the Souzas are not related, but they do share a palpable passion for all things that move.
“We are incredibly excited to bring Tarmac Life to a whole new audience,” said Dave McLeod. “For years, we’ve built a community online, and now we get to bring that same energy, expertise, and a bit of cheekiness to television. We’re creating a show for Kiwis, by Kiwis, that celebrates our unique car culture and love for adventure.”
The 30-minute weekly show will anchor a ‘guy’s night’ on Sky Channel 83 (Face TV), airing Thursdays at 8.30pm, with two additional repeats for those who miss the starting grid. Viewers can expect a dynamic mix of new car reviews, deep dives into technological treats, and features on epic driving experiences both at home and abroad.
The choice of Sky Channel 83 is a strategic one. The nationwide broadcaster has carved out a distinct niche by focusing on the intelligent and discerning “Babyboomer” market, an affluent and engaged audience with a passion for travel and experiencing life. The Tarmac Life TV Show will join a curated lineup of quality programming that includes international hits like Motorweek, Classic Restos, Baiting and Fishing shows, providing the perfect, credible backdrop for a locally-made motoring show.
But the broadcast doesn’t stop when the credits roll. In a multi-platform approach designed for modern audiences, the show will be available for on-demand viewing via both the Tarmac Life YouTube channel (which boasts a massive 46,000 subscribers) and the ever expanding Channel 83 YouTube channel. This ensures the content reaches a vast digital audience long after its initial airing, amplified by a coordinated promotional push across all Tarmac Life and Channel 83 social media platforms.
Get ready for an exciting and educational journey. The Tarmac Life TV Show is about to put New Zealand motoring back on the map, and in your living room.
The Details:
- What: Tarmac Life TV Show
- When: Premiering July, airing weekly on Thursdays at 8:30 PM
- Where: Sky Channel 83 (Face TV)
- Watch On-Demand: Tarmac Life & Channel 83 YouTube Channels
- Hosts: Dave McLeod, Matthew D’souza, and Harry de Souza
Grab your popcorn and see you there!!!
