A brand-new car-culture destination has landed in Highbrook, promising an experience that goes far beyond the traditional showroom floor. Say hello to the Sunday Drive Showroom & Auction Village, a sprawling new haven for enthusiasts billed as New Zealand’s most immersive car showroom. Forget sterile white floors and pushy salespeople; this is a full-blown automotive theme park designed for the true petrolhead.
Launching this week, the venue is set to make an immediate impact with a collection of nearly 150 classic and performance cars, collectively valued at an astonishing $4 million. It’s a destination crafted to celebrate the art, history, and passion of motoring. It represents a significant new chapter for Auckland’s thriving automotive scene, creating a central hub for collectors, dreamers, and anyone with even a drop of high-octane fuel in their veins.
An Automotive Movie Set
What truly sets Sunday Drive apart is its revolutionary “immersive” concept. The team behind the venture has curated a series of unique, film set-style backdrops designed to transport visitors and showcase the vehicles in a spectacular new light. Imagine your dream classic parked next to a full-size Hollywood movie helicopter, or a gleaming muscle car sitting under the neon glow of an authentic New York sports bar set. Adding to the incredible atmosphere is a meticulously recreated vintage Shell gas station, providing a perfect hit of nostalgia and an unbeatable photo opportunity. This innovative approach transforms the car-viewing experience from a simple transaction into a memorable event. It’s an understanding that for many, these cars are more than just metal, rubber, and glass; they are rolling sculptures and cultural icons. By creating these evocative environments, Sunday Drive allows the stories of these cars to come alive, creating a powerful connection between the machine and the admirer. It’s a smart, experience-driven model that feels perfectly in tune with the modern enthusiast community, which thrives on content, photography, and shared passion.
A $4 Million Collection of Dreams
While the environment is groundbreaking, the stars of the show are, of course, the cars. With nearly 150 classic and performance vehicles on display, the collection promises a breathtaking journey through motoring history. Although the full inventory is a closely guarded secret until the launch, one can expect a diverse and carefully curated lineup. Anticipate a stunning mix of tyre-shredding American muscle, elegant European grand tourers, iconic Japanese performance heroes, and timeless classics that have defined generations. This collection isn’t just for show. It’s the heart of the upcoming live auction, offering a rare opportunity for collectors and enthusiasts to acquire a piece of automotive history.
Tarmac Takeaway
The first live auction at the Sunday Drive Village is scheduled for Sunday, 19 October, starting from 2 pm. This will be the moment where dreams meet reality, as dozens of these spectacular cars find new homes. It establishes the venue not just as a showroom, but as a premier auction house set to become a cornerstone of the classic and performance car market in New Zealand. For anyone serious about buying or selling high-quality vehicles, Sunday Drive is poised to become the go-to destination.
