In a delightful collaboration uniting food, sustainability, and innovation, the recently returned smart brand has partnered with celebrity chef Shane Delia to create a memorable vegan feast for the Melbourne Food and Wine Festival. Dubbed “No Bull,” this experience will feature Delia’s signature Middle Eastern and Mediterranean flavors reimagined without animal products, offering a bold and flavorful adventure for all attendees.
Scheduled for March 24th at the Maha East restaurant, the event is a masterclass in sustainable dining. The ingredients are sourced exclusively from Somerset Farm, an organic producer located in Seymour, north of Melbourne. As part of the event’s launch, Shane Delia visited Somerset Farm in a smart #3 Premium, an all-electric vehicle that complements the event’s commitment to sustainability. He noted, “Just like No Bull demonstrates a new way of thinking about a flavour-filled adventure, smart demonstrates a new way of thinking about premium electric mobility”.
Enhancing the experience for dedicated fans and early adopters, members of LSH Auto’s Iridium Club loyalty program—spanning Mercedes-Benz and smart vehicle buyers—are given exclusive access to early-release tickets and unique surprises upon arrival.
This partnership between smart and Delia aligns perfectly with the brand’s commitment to innovation and sustainability. Smart’s all-electric lineup, which includes the sleek smart #1 and smart #3 premium urban SUVs, as well as high-performance BRABUS models, is shaping the future of eco-conscious mobility in Australia. Available exclusively through LSH Auto, the new range can be explored at the brand’s experience centers in Melbourne, Sydney, and Brisbane.
As the event nears, it exemplifies a beautiful synergy between culinary creativity and sustainable innovation, promising a feast that is both flavorful and forward-thinking. For those eager to delve into this unique experience, smart and LSH Auto’s innovative ethos is paving the way for a delicious and sustainable future.
