Finding yourself lost on a stunning, unfamiliar road can be one of motoring’s greatest pleasures. Now, Swedish electric performance brand Polestar is teaming up with fellow Swedes at GeoGuessr to bring that feeling of discovery directly into your car, with a unique twist.
Polestar has launched a bespoke version of the global hit geolocation game, GeoGuessr, challenging players to pinpoint real-world locations using only visual clues. This new edition, however, is tailored for the driving enthusiast, focusing specifically on some of Europe’s best driving roads. It’s the perfect digital adventure for those moments when you’re charging your EV and dreaming of the open road.
The collaboration adds a clever piece of Polestar technology directly into the game. Players will see the Polestar 4’s signature digital rear-view mirror at the top of their screen, showing the world in reverse as they explore.
“GeoGuessr and Polestar both celebrate exploration,” says Polestar CEO, Michael Lohscheller. “With Polestar 4’s rear-view mirror built directly into the game, we’ve created a playful link between our technology and one of the world’s most loved digital adventures. It’s the perfect entertainment offer when you are charging your Polestar”.
Daniel Antell, GeoGuessr CEO and Co-founder, added, “Every driver is using maps, GeoGuessr is turning navigation into a way to explore the world and have fun. That is why teaming up with Polestar feels very natural”.
This partnership is more than just a fun distraction; it’s part of Polestar’s commitment to building a rich digital ecosystem within its vehicles, which currently include the Polestar 2, Polestar 3, and Polestar 4 models. The game joins a growing suite of in-car digital experiences and is available on mobile, desktop, and via the in-car browser in all Polestar models.
To celebrate the launch, the two brands are holding a Europe-wide competition alongside the 2025 GeoGuessr World Championship Finals in Copenhagen. The grand prize is a trip to Polestar’s headquarters in Gothenburg, complete with a full test track day alongside a professional racing driver.
For those unfamiliar, Polestar is the Swedish electric performance car brand focused on design, innovation, and sustainability, with ambitious plans that include the upcoming Polestar 5 four-door GT, Polestar 6 roadster, and Polestar 7 compact SUV. This collaboration is a smart, engaging way to highlight the brand’s tech-forward identity while connecting with a global audience of explorers and adventurers.
You can play the GeoGuessr Polestar Edition here: https://www.geoguessr.com/polestar.
