In a move that’s got rugby fans’ engines revving, MG New Zealand has announced its latest power play – becoming the official vehicle partner of the defending Super Rugby Pacific champions, the Blues.
The partnership, which could be described as a match made in high-performance heaven, comes fresh off the Blues’ triumphant victory over the Chiefs in last year’s Super Rugby Pacific final . It seems the sweet taste of victory wasn’t just enticing to rugby fans but also caught the attention of MG Motor’s top brass.
“It’s like watching two stars align,” quipped MG Motor Australia and New Zealand President and CEO Peter Ciao, who clearly wasn’t about to let this opportunity slip into neutral. “The Blues are a champion team and MG is establishing itself as a champion brand,” he explained, highlighting the obvious synergies between the two powerhouses.
The announcement ceremony featured quite the lineup, with Blues representatives including Marcel Renata, Patrick Tuipulotu, and Anton Segner joining forces with MG officials Harrie Yan and Andrew Hore, while Vern Cotter looked on approvingly . The event wasn’t just about handshakes and speeches – MG made sure to flex its muscles by displaying the MG HS, proving that both teams know a thing or two about impressive performances.
MG’s game plan isn’t just about the glamour of top-flight rugby. The company has historically maintained a strong focus on community and grassroots sporting initiatives in New Zealand, suggesting this new partnership will drive more than just brand awareness.
With the Blues sporting their new jerseys adorned with the MG logo, it’s clear this partnership is ready to shift into high gear . As the defending champions prepare to defend their title, they’ll have the backing of a brand that knows a thing or two about going from underdog to top dog in record time.
One thing’s for certain – this partnership between the Blues and MG looks set to be more exciting than a last-minute conversion attempt in a final. Now that’s what you call a power play!
