Mahindra Electric Automobiles Limited (MEAL), a subsidiary of Mahindra & Mahindra, has unveiled the “Vision Thar.e” at its signature Futurescape event in Cape Town, South Africa. More than an electric evolution of their legendary off-roader; the Tar.e is a daring, distinct design transformation that continues to embody the spirit of Mahindra’s authentic SUV.
Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd. said, “Vision Thar.e is a
testament to innovation and a pioneering design philosophy that is uniquely Mahindra and distinctively
global. Thar.e caters to the adventurer in all of us, craving exploration without compromise. Aligned with the global movement towards responsible consumption, our focus on sustainable materials resonates with the broader shift towards being planet positive, ensuring that Thar.e is both timeless and timely.”
Pratap Bose, Chief Design Officer, Mahindra & Mahindra Ltd. said, “Creating Vision Thar.e was about
embracing a future that’s bold and innovative. Our design forges a new path, standing as a testament to
Mahindra’s commitment to cutting-edge creativity and breakaway thinking. We have maintained the
adventurous spirit and off-roading capability that is quintessentially Thar, but we have crafted a unique
identity in the world of electric SUVs. This endeavor goes beyond creating another off-roader; it shapes a vision that represents a progressive step in automotive design, without losing sight of where we came from. Thar.e is our declaration of an exciting and responsible future.”
The Thar.e’s one-of-a-kind modular construction and adaptable components position it as a standout
in the electric SUV field. This robust design philosophy aligns with the SUV’s timeless appeal and
confident presence, suited for any terrain.
Thar.e’s design forges its own innovative and distinctive trail. Yet it remains an authentic off-road SUV, maintaining the tenacity and exploration spirit of the brand. Its exterior crafts a unique, formidable, and fresh vision. The crisp, geometric surfaces embody the robust ‘explore the impossible’ ethos, while innovative features like near-vertical windows maximize space and create a commanding presence.
The interior blends minimalism with functionality, focusing on the essentials of off-road driving. Elements like a central pivoting screen, robust grab handles, and an uncluttered layout emphasize Thar.e’s practicality for both urban and off-road adventurers. With fabrics made of 50% recycled PET and a commitment to uncoated recyclable plastics, Thar.e aligns with a philosophy where simplicity serves sustainability.
This model is currently in early concept phase – Timelines for potential launch are yet to be firmed up.
