The luxury automotive market in New Zealand reached a new milestone as Lexus of East Auckland officially opened its doors, offering an innovative and premium experience for the region’s automotive enthusiasts. The grand opening event was attended by key figures including the Right Honourable Christopher Luxon, Rick Armstrong, Armstrong’s CEO Troy Kennedy, Lexus New Zealand Vice President Andrew Davis, and Acting CEO Tatsuya Ishikawa. Marking its significance, the dealership is the first Lexus store under Armstrong’s Group, and it will officially welcome customers starting Saturday, March 1, 2025.
An Iconic Facility with World-Class Features
Strategically located in Armstrong’s extensive auto precinct on Ti Rakau Drive, Botany, the new dealership spans a vast 7,000 sqm site. The centerpiece is a 600 sqm showroom that provides a contemporary customer-centric space. Features include a dedicated customer lounge, a premium barista café, a dining area, and business spaces—aligning with Lexus’ renowned philosophy of omotenashi (exceptional hospitality). Complementing the showroom is a full-service parts and tyre center, ensuring comprehensive after-sales care for customers .
Designed by the acclaimed architectural firm Chow:Hill, the facility blends modern aesthetics with cutting-edge functionality. Chow:Hill, known for its work on other high-profile Armstrong’s projects, has created an environment showcasing Lexus’ commitment to both luxury and innovation.
Leadership and Service Excellence
The dealership will be led by Justin Purkiss, the newly appointed CEO, who brings a wealth of automotive expertise. Under his leadership, the East Auckland branch aims to deliver a world-class experience characterized by luxury, professionalism, and innovation, while bolstering the Lexus brand’s prominence in the wider Auckland market .
Exclusive Promotions to Celebrate the Opening
To commemorate its launch, Lexus of East Auckland is introducing special opening offers, including 0% P.A. finance on a 1/3, 1/3, 1/3 payment plan for new Lexus vehicles, excluding the RZ model. Additionally, customers can enjoy a 20% discount on vehicle servicing. These offers underscore the dealership’s commitment to customer value and excellence as part of its initial engagement with the community (T’s & C’s apply).
A Commitment to Sustainability and Innovation
Sustainability is a cornerstone of Lexus of East Auckland’s mission. Troy Kennedy, CEO of Armstrong’s, emphasized the organization’s focus on sustainable mobility and how the dealership reflects this vision. With increasing customer interest in hybrid and electric vehicles, the dealership is positioned as a forward-thinking space for luxury automotive excellence in the region. “The launch of Lexus of East Auckland is a key milestone in the expansion of Armstrong’s Group and our ongoing dedication to sustainable mobility,” Kennedy stated. He further highlighted the commitment to delivering a premium experience aligning with Lexus’ values of innovation, sustainability, and luxury.
Vice President of Lexus New Zealand, Andrew Davis, echoed these sentiments, emphasising the strategic importance of the investment in East Auckland as a reflection of Lexus’ dedication to sustainable luxury. “We are proud of Armstrong’s continued commitment to Lexus and are confident that this new facility will bring our premium vehicles and exceptional customer service closer to Auckland’s growing market,” Davis said.
Opening Day and Community Invitation
The public is warmly invited to visit the dealership on its official opening day, Saturday, March 1. Visitors can explore the full range of Lexus vehicles, take advantage of limited-time offers, and experience the unparalleled blend of luxury and hospitality that defines the Lexus ethos. The opening signals an exciting future for premium driving in East Auckland and beyond.
