Fashionistas, and car fanatics of all persuasions, take a moment to appreciate Jaguar’s latest contribution to the world of “what the hell is actually happening in car design these days”: the Type 00. Yes, you read that correctly, the Type 00—a matte aquamarine dream (or nightmare, depending on your loyalty to function-over-form) that stormed onto the streets of Paris during Fashion Week, proving just as controversial as low-rise jeans returning to haute couture.
First Impressions: Alien or Icon?
Picture it: British actor Barry Keoghan, stepping out of a futuristic, five-meter-long electric spaceship disguised as a car. The crowd in Paris halted to take shaky videos, many convinced it was AI-generated sorcery rather than a real car . But, lo and behold, the Type 00 is real—Jaguar’s attempt to leave behind its beige suburban legacy to embrace a bold, polarising future. The car unapologetically flaunts its “I’m-too-cool-for-you” vibes with narrow LED light strips, 23-inch aero wheels, and a cabin so futuristic you’d expect R2-D2 to ride shotgun.
The aesthetic quirks don’t end there either. There’s a sloping roofline, a panoramic glass roof (but no rear window—dare to look behind you?), and a design so matte and smooth, it looks like it exited a wind tunnel, sneered at reality, and just kept on rolling. By the way, they’ve given this model a repaint for its Paris debut, dubbing it “French Ultramarine”—a color as full of itself as the concept car it adorns. Coincidence? We think not.
From Miami to Paris: A Global Provocation
The Type 00 didn’t rise into Paris unannounced. Its first whispers of controversy began in Miami last year, when twin models stunned spectators in Miami Pink and London Blue—a Pepto-Bismol-meets-smurf color duo that screamed, “Burn all your previous Jaguar brochures, folks. This ain’t your grandfather’s Jag.” Plummeting sales proved Jaguar no longer had anything to lose, and this week in Paris was a loud, unapologetic declaration of war against convention.
When Cars Become Social Media Stars
Say what you will about the Type 00, you can’t accuse Jaguar of being boring. The rollout included calculated Instagram-perfect appearances and shaky “is this even real?” clips from passersby that gave the car the air of a true digital-age celebrity. Granted, many spectators were left wondering if they hallucinated it entirely, but Jaguar doubled down by plastering Keoghan and the car all over their Instagram with captions that all but screamed, “Pay attention, or we’ll obliterate you with even more avant-garde designs”.
The Specs: Saving Grace or Another Shock?
Let’s cut straight to the numbers that matter. Slated for production as a four-door GT later this year, the Type 00 will reportedly cost well above £120,000, offer up to 478 miles of electric range, and charge faster than you could say, “Where’s the rear window?” In just 15 minutes, it claims to juice up 200 miles of range . Jaguar’s using its new Electric Architecture (JEA), packing a battery range close to 430 miles EPA-rated. Silent, powerful… yet polarising. Surely this isn’t for anyone still mourning their manual V8 XE.
Love It, Hate It—It’s the Start of an Era
The Type 00 marks Jaguar’s bold plan to resurrect itself by abandoning traditional design for an era of angular, radical EVs—and probably alienating some purists along the way . Production is expected to take place at the Solihull plant. This isn’t just a car; it’s a break-up letter to Jaguar’s old identity, a plea for survival among EV trailblazers, and—most importantly—a mathematical proof that coloring a car French Ultramarine makes it trend.
Still, the jury—composed of Parisian chic-hunters and digital commentators with blue light glasses—is debating. Will this be the car that makes Jaguar relevant again? Or is it destined for a permanent, ironic place in the Metaverse? In the words of skeptical Parisians: “What is it?” Guess we’ll find out, but one thing’s certain—Jaguar has decided to risk irrelevance for redefining relevance.
