In the lead up to the 38th Americas Cup, Italy’s Luna Rossa have a new partner in the form of Alfa Romeo. The Italians will be hosting the prestigious sailing competition for the first time, set in the beautiful bay of Naples.
The two Italian sporting icons share a strong passion and competitive spirit as well as a constant drive for innovation. Worldwide, Luna Rossa is a symbol of Italian sporting prowess in the sailing world as Alfa Romeo is for the automotive world. The partnership was a natural fit right from the start.
Alfa Romeo and Luna Rossa share more than just their values and home, the two have a focus on design, working with the most advanced materials, engineered to excellence. News of the partnership was announced by Santo Ficili, Alfa Romeo’s CEO and what a way to celebrate the car manufacturer’s 115th anniversary.
Alfa Romeo join other iconic Italian brands like Prada and Pirelli in their support of Luna Rossa ahead of the competition.
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Words by Matthew D’Souza, media courtesy of Stellantis Media Alfa Romeo.
