Kia Corporation has unveiled three new small- to medium-sized electric models at the brand’s annual Kia EV Day in Korea, reaffirming its ambitious global strategy to lead and accelerate the ‘EV revolution’.
During the event, the brand presented its vision of ‘EVs for all’ and strategy to expand its EV model line-up significantly and rapidly. Having successfully established itself as an electric vehicle brand with the launch of the EV6 and EV9, it has illustrated how it is now broadening its model line-up further with three new small- to medium-sized electric models that offer more people greater options and access to EVs.
The presentation featured the debut of the EV5, a compact electric SUV for millennial families, as well as the introduction of two concept models. The Kia Concept EV3 aims to deliver the Kia EV9’s benefits in a compact SUV, while the Kia Concept EV4 reimagines electric sedans with a striking design. In addition to unveiling the lineup, the event showcased Kia’s EV strategy, aimed at improving customer convenience, reliability, and addressing common concerns, including charging infrastructure.
“Kia is keenly focused on providing solutions to the concerns that continue to cause hesitation when it comes to making an EV purchase. We will meet customer expectations by offering a full line-up of EVs at various price points and improve charging infrastructure availability,” Ho Sung Song, President and CEO, said.
“As a sustainable mobility solutions provider, Kia’s transition to electric vehicles is a must, not an option. By developing advanced EV technology, bold design, and intuitive services, and applying them to our entire EV line-up, our ultimate aim is to provide Kia’s unique value to as many people as possible. The acceleration towards electrification begins now.”
The brand has also unveiled plans to improve various customer experience offerings. This includes streamlining different functions into a user-friendly smartphone application, introducing new services at their physical locations, and providing customers with in-vehicle artificial intelligence (AI) services.
“Kia aims to provide sustainable mobility solutions and fulfill the needs of our customers by eliminating perceived difficulties. We want to make the entire customer journey, from digital to offline to in-vehicle interactions, as effortless and enjoyable as possible. This includes the stages of pre-purchase, purchase and post-purchase,” Charles Ryu, Head of Brand and Customer Experience Division, said.
“We will continue to fulfill the needs of our customers through new digital platforms and technologies so that we can keep finding better ways to move forward. Because at the core of Kia’s DNA lies our promise to offer more advanced sustainable mobility solutions that improve people’s lives.”
The brand’s goal is to achieve an annual sales target of one million electric vehicles by 2026 and increase it to 1.6 million units per year by 2030, driven by the products and initiatives revealed today.