Come next season, the Jeep brand will return to Italy’s Serie A as an official sponsor of Juventus Football Club. The American off-road brand has signed a multi-year agreement with Italy’s ‘Old Lady’ that will see Jeep on the shirts of the men’s, women’s and Next Gen teams.
The partnership between the two began back in the 2012-2013 season and has seen players like Andrea Pirlo, Giorgio Chiellini and Cristiano Ronaldo don the iconic black and white colours of Juventus. During those twelve seasons, the Italian giants competed in two UEFA Champions League finals as well as being crowned Serie A champions on multiple occasions.
Jeep remained the team’s ‘Official Automotive Partner’ this season but will return as a sponsor once again.
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Words by Matthew D’Souza, media courtesy of Stellantis Media Jeep.
