When summer rolls around in New Zealand, there’s a collective tradition that nearly every Kiwi embraces – the great summer road trip. New research commissioned by Jaguar Land Rover NZ sheds light on just how much we love that annual escape, with a staggering 97% of Kiwis hitting the highways and backroads to make the most of the season.
But here’s what’s changing: New Zealanders are no longer sticking to the same old routes. According to the study, 58% of Kiwis are saying goodbye to well-worn stops and venturing into more uncharted territory. Rugged trails, stunning coastal paths, and hidden gems are now top of the list – proving that for many modern travelers, the journey itself is just as exciting as the destination. After all, New Zealand is a playground for adventure, and Kiwis are ready to explore it fully.
“The survey commissioned by Jaguar Land Rover NZ gathered responses from over 1,000 Kiwis aged 30 to 88, revealing that over half (58%) are stepping off the beaten track this summer, choosing rugged routes and coastal tracks over familiar roads.“
Of course, no road trip is complete without the right vehicle, and that’s where the Land Rover Discovery comes in. With an increasing focus on safety and reliability, nearly 92% of Kiwis say these features are essential when heading out into the unknown. The Land Rover Discovery is made for these adventures, offering unmatched versatility, refined comfort, and the capability to tackle just about any terrain. Whether you’re braving the backroads of the Coromandel or cruising down the sweeping coastal highways of the South Island, the Discovery ensures you’re equipped for every twist, turn, and gravel-strewn detour.
“Kiwis are drawn to the thrill of exploration – it’s not just about reaching the destination but embracing every moment along the way,” says Steve Kenchington, CEO of JLR New Zealand. “The Land Rover Discovery is designed to inspire Kiwis to journey further, uncover hidden treasures, and embrace new adventures. Its versatility also helps families connect, share meaningful experiences, and truly appreciate our incredible landscapes together.”
The Kiwi road trip, it seems, is all about rediscovery—both of the land we live in and the ways we explore it. With the right vehicle and an adventurous spirit, the ride really can be half the fun. So why not buckle up, head off the beaten path, and make this summer your most memorable one yet? Whether it’s well-trodden routes or undiscovered gems, New Zealand truly is a road-tripper’s paradise.
New Zealand motoring editor/journalist and published author. Besotted with cars and the experiences they give. I'm a family guy with a bark that's bigger than my bite and prefer football over rugby any day of any week.
