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Hyundai Motor Company today unveiled the all-electric INSTER, a new A-segment sub-compact EV offering unique design, segment-leading driving range and versatility, and advanced technology at the 2024 Busan International Mobility Show.

INSTER’s bold design combines a futuristic, innovative image with a spacious interior in a compact SUV body. With a sophisticated technology package that helps deliver safe, refined driving, INSTER offers fast charging and the best all-electric range (AER) in its segment, at up to 355 km.

INSTER delivers eco-friendly flexibility, as well as agile driving dynamics and seamless connectivity. Its compact positioning provides increased efficiency compared with larger models. Bold exterior design and unique features Building on the design legacy of the Korea-only, petrol-powered CASPER introduced in 2021, the INSTER’s styling evolution is underpinned by an extended body and wheelbase to deliver more
interior space and a rugged road presence.

With its expanded dimensions, INSTER is positioned squarely between traditional A-segment sub-compact city cars and larger B-segment compact models. This offers the manoeuvrability and ease
of use buyers expect with enhanced practicality and flexibility thanks to a more spacious interior and improved luggage capacity. Compared with larger models from the segment above, the INSTER’s compact dimensions make it ideal for city driving and boost convenience when parking.

“With INSTER, we’ve taken the small SUV image to a bold new place for the global audience,” said Simon Loasby, Senior Vice President and Head of the Hyundai Design Centre. “INSTER punches well above its weight with distinctive design and an interior that maximizes its potential in exciting, customer-centric ways. With INSTER we’re redefining what it means to drive a sub-compact EV.”

INSTER’s exterior design is characterized by its robust yet compact SUV profile and flush, clean surfaces, with the car’s strong fenders, a high-tech, circuit board-style bumper and a bold skid plate enhancing the INSTER’s front and rear designs.

INSTER’s personality shines through with its LED daytime running light signature and pixel-graphic turn signals, tail lamp, and bumpers. Customers can further differentiate the car’s appearance with LED projection headlamps and a two-tone exterior with a contrasting black roof. Either 15-inch steel with wheel covers, 15-inch alloy or 17-inch alloy wheels will be offered depending on specification.

INSTER excels with its DC charging speed and maximum AER, enabling customers to spend less time charging, travel further and take full advantage of the energy at their disposal. Equipped with a 42 kWh battery as standard, INSTER is also available with a Long-Range 49 kWh battery as an option. Both models are powered by a single motor that delivers 71.1 kW in the base variant and 84.5 kW in the Long-Range car. Both versions offer 147 Nm of torque.

With a segment-leading projected range of 355 km (WLTP) on a single charge for the Long-Range model, INSTER redefines what is possible from a sub-compact urban EV, delivering impressive flexibility with an estimated energy consumption of 15.3 kWh/100 km (WLTP).

When using a 120 kW DC High-Power charging station, INSTER can charge from 10 to 80 percent in around 30 minutes under optimal conditions. INSTER also comes equipped with an 11 kW on-board charger as standard, while a battery heating system and high-efficiency heat pump are available.

External and internal Vehicle-to-Load (V2L) functionality provides power for external devices (110V/220V), allowing bi-directional charging without requiring additional equipment. This enables customers to freely use or charge devices such as electric bicycles, scooters and camping equipment.

INSTER will launch first in Korea, followed by Europe, the Middle East, and Asia Pacific in due course. Most equipment and technologies will come fitted as standard, with enhanced convenience and design features available optionally. Specifications will be confirmed closer to launch.

An additional variant, called INSTER CROSS, will join the INSTER family in the future, featuring a more rugged, outdoor-focused design. Further details will be announced at a later date.

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