Close this search box.


With the new BMW 7 series, the latest generation of the brand’s flagship saloon, BMW is set to redefine the luxury segment with new levels of electrification, sustainability and digitalisation.

The new BMW 7 Series represents a significant step up from its renowned predecessor, with an innovative specification designed to deliver incredible driving pleasure, unsurpassed long-distance comfort and a cutting-edge digital experience.

Beneath a graceful exterior that fuses striking modern style with the practicality and imposing nature of a premium saloon, the new BMW 7 Series introduces an advanced drivetrain that – for the first time – brings plug-in electrification to every model sold in the UK.

Available exclusively in long-wheelbase form in either M Sport or Excellence specification, the new BMW 7 Series range comprises models from both the BMW i and BMW M brands. Launching later this year with the pure electric i7 xDrive60, the plug-in hybrid 750e xDrive and M760e xDrive are set to follow in spring 2023. The dedicated M Performance model will deliver 571hp, combining the searing performance characteristics of a BMW M model with efficiency-enhancing plug-in hybrid technology. BMW i7 M70 xDrive, the future flagship model, will follow later in 2023.

Naturally, the new BMW 7 Series complements its state-of-the-art drivetrain with a blend of luxurious interior design and an astonishing entertainment experience. Innovative features such as the unique 31.3-inch 8K BMW Theatre Screen, the multi-sensory vehicle experience BMW iDrive with the latest generation of BMW Operating System 8, plus the new BMW Curved Display and BMW Interaction Bar, highlight the progressive saloon’s character.

Like its predecessors, the new BMW 7 Series will be built at BMW Group Plant Dingolfing. Sustainability is a key consideration, with all electricity for the production of the new BMW 7 Series coming from renewable sources, while use of recycled and sustainable materials in the car has been significantly increased.

Exterior design. A new dimension in presence, expressive power and exclusivity
The front of the new BMW 7 Series, with the combination of the illuminated BMW kidney grille and two-piece split headlight units, gives the brand’s flagship model a highly distinctive presence. The front-end design, developed specifically for BMW’s luxury models, enables clear differentiation from the brand’s other models.

The BMW i7 uses accents in BMW i Blue to advertise its segment-leading sustainability qualities. On all other variants except the BMW M760e xDrive, the exhaust tailpipes are integrated out of sight into the rear apron.

Familiar proportions with maximised comfort in the rear seats.
The new BMW 7 Series has grown by 130mm in length to 5,391mm, by 48mm in width to 1,950mm and by 51mm in height to 1,544mm. Its wheelbase is now 5mm longer at 3,215mm, which further enhances seating comfort in the rear. The headroom in the interior of the new BMW 7 Series has also been noticeably improved.

New front end focuses on the distinctive headlight signature; illuminated BMW kidney grille Iconic Glow and BMW crystal headlights Iconic Glow
At the front of the new BMW 7 Series, the brand’s hallmark twin circular headlights and BMW kidney grille have been newly interpreted. The light functions are divided into two separate areas, with the more prominent upper elements cut from exclusive crystal glass as an option. The new BMW 7 Series comes as standard with Adaptive LED Headlights including cornering light, plus matrix high beam and the BMW Selective Beam non-dazzling high beam assistant.

The extremely slim strip of lights set higher up in the front end brings together the daytime driving lights, sidelights and turn indicators. The optional BMW crystal headlights Iconic Glow create an all-new light effect unmatched by any other car. Here, crystals from Swarovski –arranged in L-shapes and each backlit by 14 LED units – perform the role of sidelights and daytime driving lights, with the crystals reflecting the light in a multitude of facets even when they are off. At night, 22 LED units light up the crystals from behind and team up with the kidney grille’s contour lighting to create an unmistakable light graphic. Two LED elements below the crystals provide the striking daytime driving light signature, integrate the turn indicator, and increase the sparkle of the crystals in each function and colour.

Eye-catching rear end with precise contours
The slim and elegant LED rear light units extend well into the car’s flanks. The “L” shape familiar from many other BMW models is formed by an integrated chrome strip and the rear light bars positioned below it. The braking light and turn indicator light are generated by two slim strips below the main rear lights.

BMW i7 with subtle points to top-level sustainability
The all-electric BMW i7 features distinctive design accents to highlight its fully-electric status, with its kidney grille sporting the BMW i sub-brand logo. The horizontal bar in the lower air intake, the decorative elements in the side skirts and rear apron, and the surrounds of the BMW logo at the front and rear all come in BMW i Blue as standard.

BMW M760e xDrive model with high-impact visuals
The M-specific front apron of the BMW M760e xDrive includes a three-section lower air intake. The side intakes, like the low-beam and high-beam headlights, are set deep into the front apron, which ensures the visual focus is centred squarely on the daytime driving light units and the BMW kidney grille. The indented sweep running down the centre of the bonnet extends into the upper section of the bumper and frames the BMW logo. The side skirts and rear apron also have an M-specific design. The optional Chrome Line for the exterior includes chrome elements for the side skirts and the otherwise high-gloss Black surrounds for the side windows. Other features designed to enhance the sense of exclusive sportiness are 21-inch M light-alloy wheels, M logos on the front side panels and illuminated door sill cover strips bearing the M logo, while a discreet M rear spoiler in body colour can be added as an option.

Interior and equipment: Exceptional comfort with an innovative feel-good ambience
With the BMW Curved Display fully digital screen grouping, additional My Modes, the BMW Interaction Bar and the newly designed gear selector, the cockpit represents an invitation to enjoy concentrated driving pleasure. The lounge-like atmosphere in the second row of seats is elevated to extraordinary heights both by the extra spaciousness on offer and, most prominently, by innovations like the BMW Theatre Screen and upgraded comfort seats with optional reclining function.

Unmatched in-car entertainment with BMW Theatre Screen and Amazon Fire TV.
One of the main highlights of the equipment options available for the new BMW 7 Series is the BMW Theatre Screen with Amazon Fire TV built-in. This includes a 31.3″ 8K touchscreen display with Bowers & Wilkins surround sound system with optional in-seat exciters, built-in touch screen remotes in the door panels (BMW Touch Command), and an automated rear shade system that closes when the BMW Theatre Screen is turned on.

Wide variety of content. The BMW Theatre Screen with Fire TV built-in lets passengers enjoy content up to 4K/UHD from popular apps (subscriptions may be required). Stream videos, play games, listen to music, get information, and watch downloaded programs – all while on the road.

BMW i7: pure luxury and dynamic performance with zero emissions
Driving pleasure, passenger comfort and a luxurious ambience without compromise – and with zero local emissions: the BMW i7 xDrive60 has it all. Its fifth-generation BMW eDrive technology comprises highly integrated drive units at the front and rear axles that bring together the electric motor, power electronics and transmission within a single, very compact housing, plus the accompanying charging technology and high-voltage battery.

Control of the adaptive recuperation function has been further refined in the BMW i7 to increase range. The efficiency with which power is taken on board the BMW i7 and the durability of its high-voltage battery both benefit from the latest advances in the field of charging technology. Compared with the BMW iX and BMW i4 models, the charging software has undergone further improvement, the temperature of the high-voltage battery is controlled more precisely and there is also an innovative facility for saving charging profiles. In addition to this, in the BMW i7 the BMW Maps navigation system displays the charging-optimised route more quickly and in even greater detail.

Share your love


Support our advertisers

Paying bills

Ads from the Googles

Support our advertisers

Leave a Reply

Your email address will not be published. Required fields are marked *