BMW – As we are well into lockdown, parents might be scratching their heads thinking of ways to entertain their children at home.
To help with this, BMW is bringing the joy of driving to your home with downloadable ‘do-it-yourself’ entertainment packs for kids – one for building your own race-track, and the second for building your own cardboard car.
The downloadable ‘Play at Home’ pack includes flags, starter grids and car decals to decorate your own BMW and M-Town track and are available here: https://www.bmw.co.nz/en/topics/offers-and-services/promotions/DIY-M-town.html.
To launch the initiative, BMW has collaborated with New York based film director Alan Bibby to produce two short social videos. Alan, a native Kiwi currently isolating in Auckland has directed creative projects for international superstars such as Coldplay, Rhianna, Pharrell, Stevie Wonder and Ariana Grande and is one of our greatest success stories.
The first social video involves Alan’s son, Theo, who races a toy car around a home-made race track. The second video showcases young Theo working on his very own DIY Car Build.
Filmed completely under lockdown at home using high end lighting techniques like opening and closing curtains, the films show simple home-made models, captured in classic automotive style. Made by you, shot by BMW.
Gabrielle Byfield, Head of Marketing for BMW New Zealand, commented: “Kids may be short on new toys, but they aren’t short on creativity. With regular household items like leftover cardboard boxes and depleted toilet rolls, and you can challenge your kids to create some BMW magic at home. We’ve brought the joy of driving all over the world with our thrilling M-Town events, everywhere from the Australian outback to South Africa. The global Covid-19 pandemic may have temporarily put a pause on this, but it won’t stop us from bringing the joy of driving to your home.”
To take part, simply follow these easy steps:
Step 1) Build your own racetrack at home out of toilet rolls, cardboard, boxes, whatever you’ve got!
Step 2) Print off the Race Track Decals pack, and decorate
Step 3) Race!
Step 4) Share a snap / video of your racetrack in action – make sure you #BMWDIY
Step 5) Become a DIY M Town star and have your snap/video shared by BMW NZ Instagram