First seen in 1963, Honda’s ‘H’ mark has gone on to adorn the nose of its cars, other products and even its “business activities” over the time since. The logo has gone through several new designs over the years but rarely as drastic a change as this new one which will represents its automotive arm in particular.
The change comes along with the brand’s wave of “next generation EVs”, this includes the recently unveiled groundbreaking 0 Series. Taking inspiration from the idea of starting from zero, Honda used this ethos not only to develop its new range of vehicles but also its logo. A symbol which represents Honda’s vision to “pursue new challenges and advancements”, in a way, it’s to reimagine what a Honda can be.
Representing two outstretched hands, a nod to both its business as well as a commitment to its loyal customers, the new logo will be seen on Honda’s next-gen EVs and hybrids from 2027 onwards. The ‘H’ mark will also appear on dealerships, communications and Honda’s motorsport activities as well, a movement that the brand are calling their “second founding.”
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Words by Matthew D’Souza, media courtesy of Honda Newsroom Global.
