Lamborghini, specifically their Squadra Corse department and Alpinestars have announced a racewear partnership to take on the racetrack. The two Italian brands have been synonymous with performance and motorsport for several decades now with both being founded in 1963 as well!

Alpinestars sponsorship clearly visible on the side of the Lamborghini LMDh racecar.
A range of racewear will debut first before a line of streetwear is introduced as part of the collaboration

The two brands kicked off their partnership at Sebring recently, announcing a line of “cutting edge racewear technology” for the track. Alpinestars will provide the kit for Lamborghini at the Super Trofeo series across three/four continents, IMSA WeatherTech SportsCar Championship and in the GT3 competitions as well.

As is the to be expected, the two brands will also launch a range of merchandise later on the in the year, sharing their “commitment to innovation, quality and Italian craftsmanship” with motorsports fans around the globe.

Thanks for reading! For more gear news, visit Tarmac Life.

Words by Matthew D’Souza, media courtesy of Lamborghini Media.

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