When it comes French made products, there are few names as revered on the water as Beneteau and on the road, Alpine. The “two iconic pillars of French industry” announced a new partnership in January at Boot Dusseldorf aka the Dusseldorf Boat Show where an Alpine A110 accompanied the Beneteau Gran Turismo 41 for the reveal!
As part of the agreement, Alpine and Beneteau owners will enjoy priority access to special events and offers. Exclusivity is very much the name of the game here as the two brands will unveil limited edition collaborations later in the year. Expect the BWT Alpine F1 Team to get involved in the mix too! The first products of this partnership are expected to be announced in March 2025.
As our reader, you may be more familiar with Alpine so here’s a bit of background about Beneteau. They were founded back in 1884 as a boatbuilding company and have gone on to make sailing yachts, and more! Similarly with car ownership, Beneteau’s legacy and products have earned a following of their own over time with a community of marine enthusiasts dotted all across the globe.
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Words by Matthew D’Souza, media courtesy of Alpine Cars Beneteau.
