Lamborghini delivered a total of 10,687 cars during 2024, a 6% increase compared to 2023. This made 2024 the best annual year for sales in the company’s history! The figures were a testament to the marque’s client loyalty as well as a growing new customer base, and confirms the success of the company’s 360-degree strategy built on brand and product innovation and excellence in the luxury super sports car segment.
“2024 was a year of continuous growth for Automobili Lamborghini, in line with the positive trend of the last several years: an accomplishment that reflects the increasingly strong bond we have with our customers and the growing interest in our brand shown by new generations,” remarked Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini.
Revuelto, the brand’s first super sports V12 HPEV produced by Lamborghini garnered plenty of interest in 2024, securing an order bank that extends until the end of 2026! 2024 was also the last year of full production for the Huracan with the last few set for deliveries in 2025. Its five models, the Sterrato, EVO Spider, Tecnica, STO and STJ were also credited with Lamborghini’s sales success in 2024. Temerario will take over next year with its “innovative design and world-class technological features”.
Lastly, Urus was the pillar that these sales were built on. A new SE plug-in hybrid was unveiled in 2024 while the S and Performante models continued to sell well for Lamborghini in 2024!
2024 was not only a record year but an important turning point for Automobili Lamborghini. Over 18 months the company presented three new models and completed the transition towards an entirely hybrid range, in alignment with its ‘Direzione Cor Tauri’ strategy, becoming the first super sports car manufacturer in the world to offer a completely electrified portfolio.
These results enable the House of Sant’Agata Bolognese to approach 2025 with its strongest product lineup ever. During 2025 and in the coming years, the company will continue to invest in technology, keeping the focus on innovation as an integral part of the most significant investment campaign in its history, and facing the challenges of the future with the same determination that marked its success in 2024.
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Release courtesy of Lamborghini Media.
