The Ultimate Driving Machine – Celebrating 50 Years of the BMW 3 Series
For half a century, one car has not just participated in the premium sports sedan market; it has defined it. It’s the yardstick against which all others are measured, an automotive icon, and the living embodiment of “sheer driving pleasure.” From the sun-drenched boulevards to the rain-slicked apexes of the Nürburgring, the BMW 3 Series […]
BMW’s 40-Year Journey to a 2028 Hydrogen Future
While the automotive world buzzes with the hum of battery-electric vehicles (BEVs), BMW is playing a different, longer game. The Bavarian marque, synonymous with the “Ultimate Driving Machine,” is charting a parallel course, one powered by the most abundant element in the universe: hydrogen. By 2028, the company will have a hydrogen fuel cell vehicle […]