Nissan Formula E Team launches Arcade Game designed by Kentaro Yoshida
In a world saturated with high-tech simulations, there’s still a charming appeal to the simplicity and fun of retro arcade games. The Nissan Formula E Team is tapping into this nostalgia with a creative new fan engagement initiative: “Nissan Electric Surf,” a newly launched arcade-style game designed by acclaimed Japanese illustrator Kentaro Yoshida. It is […]
Nissan showcases College Students Concepts at Tokyo Car Salon
Designing a car and having it be shown at the Tokyo Auto Salon might just every designer’s dream, and now a few technical college students from Aichi and Kyoto will do be able to add that feather to their hats. Nissan has 5 Automobile Technical College across Japan and, in addition to offering standard courses […]
Japan – Two Hearts, beat as one.
Travel Experiences Although thanks to Mazda, we were in Japan to see the latest offerings in the automotive world at the Tokyo Motor Show, we still had plenty of time to immerse ourselves into the spectacle that is Japan. And as we found out, it’s not all samurai swords and ninja’s The island of Japan […]
Exploring the true nature of KODO
Mazda’s KODO Mazda’s KODO (Soul of Motion) design language was first introduced to the world in 2010 in the form of the Shinari concept vehicle. The motivation behind this design ethos was, and very much still is, the ‘dynamic beauty of life’ and with its more muscular design characteristics, Shinari showed us that this form […]
Catch a bullet
To catch a bullet in your hand or mouth takes skill and precision timing, or that’s what magicians and performance artists would have you believe. Of course, it’s a trick but as a child, I used to watch in awe and wonder. What is not a trick, however, is the precision and timing that surrounds […]