Swatch puts real 18K gold into its most exclusive MoonSwatch yet
Swatch and Omega have produced countless variations of the MoonSwatch since the collaboration first sent watch buyers into a frenzy like we had never seen before in 2022. Some have changed colours, others have added Snoopy, moonphase displays or Moonshine Gold. The new Mission to the Moon 1969, however, takes a considerably bigger step up the […]
A $50K watch for $700? Swatch dropped an Audemars Piguet collab nobody saw coming
By now, most watch enthusiasts have learned to pay attention whenever Swatch starts posting cryptic teasers on Instagram. First came the chaos of the MoonSwatch in 2022, a release that had grown adults camping outside boutiques, flipping watches for triple retail, and somehow convincing an entirely new generation that quartz could be cool again. Then […]