A $50K watch for $700? Swatch dropped an Audemars Piguet collab nobody saw coming
By now, most watch enthusiasts have learned to pay attention whenever Swatch starts posting cryptic teasers on Instagram. First came the chaos of the MoonSwatch in 2022, a release that had grown adults camping outside boutiques, flipping watches for triple retail, and somehow convincing an entirely new generation that quartz could be cool again. Then […]