Ford’s Dropping US$5 billion on a $30k Electric Ute
Ford has just pulled the covers off a plan that’s either pure genius or utter madness: a $5 billion bet on a brand-new, affordable electric ute aimed squarely at the masses. And when we say affordable, we mean a targeted starting price of around $30,000. Yes, you read that right. This isn’t another six-figure electric […]
Ford’s “Model T Moment” – Is The Blue Oval About To Reinvent The Electric Car?
The electric vehicle landscape is looking a bit turbulent. After years of seemingly unstoppable momentum, we’re now seeing what some are calling “the great EV pullback”. Even the mighty Tesla has revealed a significant drop in revenue, prompting a raft of deals to shift metal. Add in shifting political winds like the rollback of EV […]
Ford CEO’s Brutal Warning As China Dominates
Forget polite corporate rivalry. This is a five-alarm fire ripping through the halls of Detroit, and Ford’s own CEO is holding the megaphone. In a stunningly candid interview, Ford CEO Jim Farley admitted that the rise of China’s electric vehicle industry was “the most humbling thing I’ve ever seen”. Speaking at the Aspen Ideas Summit, […]
Ford Confirms All-Mustang Race Series for Australia
Get ready for the thunder of V8s, because Australian race tracks are about to get a whole lot more American muscle. Ford Performance has officially pulled the covers off its plans to bring the global Mustang Cup one-make racing series to Australia, kicking off in 2026. This marks the first international expansion for the popular […]
Ford patents ‘possessed and repossessed’ vehicle functions
In a move that feels ripped from a dystopian sci-fi comedy, Ford has secured a patent for a technology that would allow your car to leave you if you fall behind on payments. Forget the tow truck of shame; your vehicle might just decide it’s had enough and drive itself back to the dealership, or […]
Ford NZ Family Gets Twins – all-new Ford Tourneo Courier and Transit
Hold onto your jandals, New Zealand, because Ford is delivering not one, but two bundles of joy, and they’re set to make a splash! With their grand entrance at Fieldays 2025, the all-new Ford Tourneo Courier and its equally fresh sibling, the Ford Transit Courier, are here to prove that good things really do come […]
Electrified Elegance – The Ford Puma Gen-E
In the buzzing heart of Barcelona, Ford has unleashed a new era of electrified driving with their all-electric Puma Gen-E, a reimagination of Europe’s darling compact crossover. This stylishly charged beast doesn’t tiptoe into the EV realm—it sprints, boasting exhilarating performance, practical innovation, and technology so advanced, you’d think it just leapt straight out of […]
Ford extends ‘world’s longest-running partnership in professional sports’
In a sporting partnership that has stood the test of time, Geelong Football Club and Ford Australia are gearing up for another five years of collaboration, cementing their status as one of the longest-running alliances in professional sports. Announced during a thrilling Friday night game against Melbourne Football Club, in front of a roaring GMHBA […]
Bill Ford talks about ‘100-years of Ford in Australia’ milestone
Ford’s remarkable 100-year anniversary in Australia stands as a testament to its enduring legacy, as highlighted by Bill Ford, the executive chair of the Ford Motor Company. This centenary celebration not only marks a century of innovation and relationships but intertwines history, community, and a commitment to the future. Reflecting on Ford’s illustrious journey in […]
Ford Ranger Super Duty Redefines the Heavy-Duty Truck Game
Ford has set a new benchmark in the heavy-duty pickup realm with the release of the Ford Ranger Super Duty. This is not your run-of-the-mill work truck, it’s a purpose-built powerhouse tailored to meet the grueling demands of fleets, tradesmen, emergency services, and adventurous off-roaders. Designed to be “Ultimate Tough,” the Ranger Super Duty is […]