How Chery intends to become automotive world’s top tier leader – globally
Speaking at their global innovation conference 2025 in Wuhu China, Chery’s Executive Vice President, Gao Xinhua, laid out a vision that goes far beyond just building better cars. The mission is to “transform from a traditional automaker into a global high-tech ecosystem group”. Backed by a multi-billion-dollar blitz in global research, next-generation powertrains, proactive safety […]
Chery’s Astounding 2025 – Two Million Sales and a Glimpse into the Future of Driving
Chery Group has blasted past the two-million-vehicle sales mark in just the first nine months of 2025, setting a new record for the rapidly ascending brand. It’s a narrative about smart strategy, relentless innovation, and a keen understanding of what modern drivers want from their vehicles. For car enthusiasts down under, it’s a clear signal […]
Chery’s New MY26 Tiggo 7 SUV Lands with Tech and Style
The mid-size SUV market is arguably one of the most fiercely contested battlegrounds in the automotive world, and Chery is doubling down on its offensive. The brand has just pulled the covers off its latest contender, the MY26 Tiggo 7, in Australia, signalling a significant evolution for the popular model. Packing a bold new design, […]
Tough as, Tiggo – Chery Tiggo 9 dual-vehicle collision test
What’s the most convincing way to prove your new flagship family SUV is a safe bet? If you’re Chery, the answer is simple: you fly two of them to South Africa and smash them into each other. On purpose. Chery recently conducted South Africa’s first-ever dual-vehicle collision test with its new Tiggo 9 Super Hybrid. […]
Chery’s Diamond Strategy – Inside the Group’s Ambitious 3-Brand Plan for NZ
The New Zealand automotive market is more crowded than ever, with new brands arriving on our shores at a rapid pace. Among the latest is Chery, which recently launched, joining its sibling brands Omoda and Jaecoo. This isn’t a haphazard arrival, however. In a recent interview, Chery’s Chief Engineering Officer, Dr. David Lu, and Lucas […]
Going places with Jaecoo
Jaecoo (an adventurous brand under the Chery umbrella), has officially launched in NZ. Not only have they led the charge with an all-rounder SUV named the J7, but they have priced both the 2WD and AWD models rather aggressively. We managed to grab some time with Chery Motor Australia’s Chief Operating Officer, Lucas Harris. He’s […]