Mike Reichelt on why BMW’s Neue Klasse NEEDED to happen
Although we’re in Munich for the all-new iX3 global reveal, it’s fair to say that BMW is not just launching a new car; it’s launching a revolution. Dubbed the Neue Klasse (New Class), this is a ground-up reinvention of the Bavarian brand, marking what one of its lead architects calls the “start of a new […]
BMW’s ‘iFactory’ – A Fossil-Fuel-Free Glimpse Into The Future Of Car Building
As we’ve discovered, BMW’s Neue Klasse is a top-to-bottom reinvention of what it means to be BMW. But while we’ve all been wowed by the slick concepts and promised tech, the real revolution runs much deeper. It’s a fundamental rethink of how a car is conceived, planned, and built. We got the inside line from […]
The BMW Neue Klasse iX3 is Here and it’s a Game-Changer
BMW has just pulled the covers off what it calls its “biggest future-focused project,” the first model of the Neue Klasse, the next-generation iX3. Presented at the IAA Mobility show in Munich, this fully electric Sports Activity Vehicle (SAV) isn’t just another EV; it’s a technological leap, and the dawn of a new era for […]
BMW’s Neue Klasse iX3 – More Than an EV, It’s a Full-Blown Eco-Revolution
BMW is kicking off a new era, and its first shot across the bow is the all-new iX3. But this isn’t just another electric SUV hitting the market. This is the debut of the “Neue Klasse”, a name that harks back to a transformative era for BMW in the 60s. And just like its namesake, […]
BMW’s Heart Goes Electric – Austrian Plant Powers Up the Neue Klasse
For over four decades, BMW’s plant in Steyr, Austria, has been the beating heart of the brand, pumping out the glorious internal combustion engines that have defined “Sheer Driving Pleasure” for generations. But the times are changing, and that heart is getting a powerful electric jolt. BMW has officially fired up the production lines in […]
A New Orbit – We Meet Francois Roca, BMW Group NZ’s Globetrotting New MD
There’s a new boss at BMW Group New Zealand, and he’s not your typical corporate executive. Meet Francois Roca, a man whose personal story is as compelling as the performance figures of an M-car. He’s a French citizen raised in Japan, an ex-MINI owner whose passion for the brand led him to join the company, […]
New BMW M2 CS Obliterates Nürburgring Compact Record
With a blistering 7:25.5 lap time, BMW’s new pocket rocket has officially put the entire performance car world on notice. This isn’t just fast; it’s a new benchmark. The Nürburgring-Nordschleife. They call it the “Green Hell” for a reason. With over 70 corners twisting through 20.832 kilometres of treacherous German forest, it is the undisputed […]
How ROWE Racing’s Lone BMW Conquered the 2025 24 Hours of Nürburgring
In the chaotic, unforgiving crucible known as the “Green Hell,” sometimes all you need is one perfect car, one flawless team, and a little bit of post-race drama. In front of a record-breaking crowd of 280,000 spectators, BMW M Motorsport and ROWE Racing delivered a masterclass in endurance racing, turning a disastrous starting position into […]
Carbon Fibre begone – BMW go natural
For decades, the automotive performance world has been in a deeply committed, almost fanatical relationship with carbon fibre. It’s the little black dress of car materials: lightweight, incredibly strong, and a surefire way to signal that a vehicle means serious business. But it seems BMW is ready to play the field, swapping the high-tech weave […]
BMW Group Brings Up Three Million Electrified Vehicles
Three million electrified vehicles and 1.5 million pure EVs across the group!