“The Future isn’t just about new cars” – BMW shares its positioning as the iX3 hits the market
While the spotlight at the Australian and New Zealand launch of the all-new BMW iX3 naturally fell on the Neue Klasse SUV itself, BMW used the event to wrap this release around a broader message. According to the company, the new electric SUV represents only one part of a much larger strategy built around long […]
Crystalbrook Byron: the right locale for the BMW Neue Klasse
Our media drive of BMW’s Neue Klasse iX3 might have involved a beautiful afternoon in Byron Bay, but it didn’t start there. Instead, it began with a 3:00am alarm in New Zealand. And while the driving impressions are embargoed for a little while longer, my impressions of the place they chose for it are not. […]
BMW flexes their funny bone in new campaign showcasing iX3 tech features
BMW has released five short films for its second innovation campaign, using humour to demonstrate driver-assistance, voice, charging, and entertainment features in the iX3 and i7.
First-ever BMW iX3 set for NZ launch in mid-2021
Shhhh, in a press release, we’re told that the all-new iX3, BMW’s first fully-electric X model will arrive in New Zealand by mid next year. The iX3 blends emission-free driving pleasure with BMW’s renowned sporting ability and the multi-faceted functionality of a Sports Activity Vehicle (SAV). The new BMW iX3 also embodies BMW’s strategic “Power of […]