The Honda NSX that Ayrton Senna drove is heading to auction

There are plenty of cars associated with Ayrton Senna, from his famous Audi RS2 back home in Brazil to his McLaren-Hondas, which naturally sit at the very top of that list. But when it comes to road cars, there is arguably one model more closely connected to the Formula 1 legend than any other: the […]
Precise racing meets precise engineering – TAG Heuer honours Ayrton Senna with two new Chronographs

Swiss watchmaker TAG Heuer has unveiled two new special-edition chronographs in its Formula 1 collection, honouring the legacy of Brazilian F1 driver Ayrton Senna. The timepieces, made available in time for the 2025 São Paulo Grand Prix, mix racing-inspired design, motorsport-adjacent materials and craftsmanship that reflects the spirit of speed, precision and national pride of […]
TAG Heuer celebrates Ayrton Senna’s F1 Legacy

TAG Heuer has unveiled the Carrera Chronograph Tourbillon x Senna, a limited-edition timepiece that pays tribute to the legendary Formula 1 driver Ayrton Senna. This release coincides with the 30th anniversary of Senna’s passing, underscoring the enduring legacy of a driver whose name remains synonymous with speed, precision, and excellence. The Carrera Chronograph Tourbillon x […]
Honda and McLaren Remember Senna

It’s been thirty years since the racing legend’s passing.