Mike Reichelt on why BMW’s Neue Klasse NEEDED to happen
Although we’re in Munich for the all-new iX3 global reveal, it’s fair to say that BMW is not just launching a new car; it’s launching a revolution. Dubbed the Neue Klasse (New Class), this is a ground-up reinvention of the Bavarian brand, marking what one of its lead architects calls the “start of a new […]