December 13 marked a groundbreaking moment for Renault Group, as the company unveiled its much-anticipated documentary series, Anatomy of a Comeback, now streaming exclusively on Prime Video. This four-episode series provides an unprecedented inside look at Renault’s remarkable turnaround story, showcasing the blood, sweat, and ingenuity that propelled the company from the brink of collapse to reclaim its position as a global automotive leader. Along the way, the documentary drops a historic bombshell: the exclusive reveal of Renault’s new production model, the Renault 5 Turbo 3E.
The Renaulution: A Last-Chance Roadmap
In the early 2020s, Renault faced a crisis of unparalleled magnitude, teetering dangerously close to collapse. To combat this existential threat, the company launched “Renaulution,” a bold, transformational roadmap designed to reinvent its vision, operations, and vehicle lineup. This strategic overhaul, the likes of which had never been seen in the industry, was aimed at saving the storied automaker from certain demise.
With Anatomy of a Comeback, Renault pulls back the curtain to provide intimate access to its inner workings during this pivotal period. From design studios to manufacturing secrets, from the development of new models like the Renault 5 to the high-octane world of Formula 1 with the Alpine team, the series captures the trials and triumphs of the company’s comeback. It’s not just a corporate story—it’s a deeply human journey filled with challenges, setbacks, and, ultimately, success through teamwork and innovation.
The Big Reveal: Renault 5 Turbo 3E
In a daring and unprecedented move for an automotive company, Renault chose Anatomy of a Comeback to make the exclusive premiere of its newest production model, the Renault 5 Turbo 3E. Hidden as an Easter egg at the conclusion of the fourth episode, viewers are treated to an exclusive behind-the-scenes moment as Renault’s top leaders—Luca de Meo, CEO of Renault Group; Fabrice Cambolive, CEO of the Renault brand; and Gilles Vidal, VP of Renault Design—visit the Design Department to showcase the highly anticipated production version of the Renault 5 Turbo 3E.
This reveal marks the rebirth of a true performance icon. First launched in 1977, the original Renault 5 Turbo was a rallying legend of the 1980s, and now, forty-six years later, its legacy is being reimagined for a new generation. The Turbo 3E delivers cutting-edge performance fused with retro design, ensuring it stays true to the spirit of the original while embracing modern electrification.
A Retro-Futuristic “Pocket Rocket”
The Renault 5 Turbo 3E pays homage to its ancestors but drives boldly into the future. Inspired by the design of its predecessors, the Turbo 3E combines historic rally-inspired livery with a modern, electric twist. One of the most striking features is its ultra-lightweight carbon superstructure, designed to deliver high performance and agility. A rear-wheel-drive layout stays faithful to the original concept, while its two electric motors—one for each rear wheel—produce more than 500 bhp. This all-electric powerhouse rockets from 0 to 100 km/h in just 3.5 seconds, offering supercar-level acceleration, providing proof of Renault’s cutting-edge engineering prowess.
With a retro-futuristic aesthetic, the Turbo 3E reimagines the Turbo lineage for environmentally conscious enthusiasts. Even the placement of the EV charging socket—a nod to the iconic rear air intakes of the original Turbo—balances nostalgia with modernity.
A Bold Move for a Bold Car
Renault’s decision to announce the Turbo 3E in a documentary series is unprecedented for the automotive industry. It underscores the model’s unique place as a confluence of engineering innovation and cultural significance. The documentary format not only heightens the drama of the reveal but also builds anticipation for the official launch of the Turbo 3E in 2025, when fans can expect a series of exclusive events and activations to celebrate this new chapter in Renault’s history.
“Anatomy of a Comeback”: More Than a Documentary
Anatomy of a Comeback is more than just a chronicle of Renault’s survival—it’s a testament to its innovation, resilience, and vision. By telling its story through the lens of the people who lived it, Renault emphasizes the immense human effort behind its rebirth. Alongside its focus on innovation and electrification, the series highlights the brand’s commitment to motorsport, particularly through the Alpine Formula 1 team, creating a well-rounded portrait of a company on the move.
For Renault enthusiasts, automotive fans, and business minds alike, Anatomy of a Comeback offers an inspiring and insightful look into the anatomy of a historic transformation. And for anyone left in awe of the series’ final reveal, the countdown is already underway: the Renault 5 Turbo 3E, set for more spotlights in 2025, is poised to electrify the automotive world once again.
Renault’s journey from the edge of ruin to an industry leader is not just a story of cars—it’s a story of people, persistence, and the power of reinvention. With the Renaulution and the Turbo 3E, the automaker has reminded the world why its place in the car industry is indispensable.
