Volvo has unveiled its latest creation in the most Swedish way possible – by a crackling fire in a remote winter cabin, partnering with outdoor guru Fjällräven. Because nothing says “we mean business” quite like launching a car where your breath freezes mid-sentence.
The Little SUV That Could
The EX30 Cross Country isn’t just another electric SUV trying to look tough in the urban jungle. This pint-sized powerhouse packs a genuine punch with up to 427km of range and a charging time that’ll have you back on the trail before your instant coffee gets cold – we’re talking 10-80 percent in just 26 minutes.
For those wondering if this compact crusader can handle the rough stuff, Volvo’s engineers have given it a proper lift kit compared to its city-slicker sibling, along with beefier wheels and optional 18-inch all-terrain rubber that wouldn’t look out of place on a monster truck. Well, almost.
Swedish Art Meets Arctic Attitude
In true Scandinavian fashion, Volvo has managed to make “rugged” look runway-ready. The EX30 Cross Country sports a unique dark-colored front shield adorned with artwork depicting the Kebnekaise mountain range – because nothing says “I’m ready for adventure” quite like wearing a topographical map on your face. Chunky skid plates and wheel arch extensions complete the “I mean business” look.
Tech That Makes Bear Grylls Look Amateur
Inside, it’s like the Swiss Army knife of car interiors. The clever storage solutions include a sliding cup holder (because sometimes you need that morning fjord-side coffee), washable storage boxes, and even a “Will it fit?” guide on the boot lid – perfect for those moments when you’re wondering if that impulse-bought kayak will make it home.
With Google built-in, you’ll never have to resort to reading moss on trees for navigation. And thanks to the Volvo EX30 app, you can warm up your car while still completing that summit selfie.

The Complete Package
Volvo isn’t just selling a car; they’re selling a lifestyle. The Cross Country Experience package includes everything but the beard oil – think roof baskets, load carriers, and mudflaps for those Instagram-worthy splash moments.
Set to hit New Zealand shores later in 2025, the EX30 Cross Country is ready to prove that good things do come in small packages – especially when those packages can handle everything from city streets to mountain peaks without breaking a sweat.
Just remember, this isn’t just a car – it’s an experience. And if the Swedes know anything (besides meatballs and flat-pack furniture), it’s how to make the most of nature, even when it’s cold enough to freeze your GPS solid.







