Hot Wheels has brought the high-octane energy of F1 racing straight into our homes, proving that passion for motorsport doesn’t have to be confined to the glitz of real tracks. With its new product line launched for 2025, the iconic die-cast brand showcases its commitment to making the thrill of Formula 1 accessible to fans across the globe. After all, for most of us mere mortals, owning an actual F1 car is as likely as winning the Monaco Grand Prix.
Hot Wheels fans now have the chance to zoom legendary F1 teams across their iconic orange tracks with the new 1:64 scale die-cast cars. Replicating the designs of eight actual Formula 1 teams, from Red Bull Racing and McLaren to Mercedes-AMG, these models serve up an impressive level of detail, from metal chassis to Pirelli-branded tires. Whether you’re six or sixty, lining these beauties up for a race on living room circuits is practically irresistible.
For those craving more than just head-to-head matchups, Hot Wheels is rolling out sleek track sets designed to deliver an adrenaline rush. From the Formula 1 Sprint Race Circuit with throttle pedals and chicanes to the Grand Prix Circuit featuring overtaking zones and a dual lane lap counter, anyone can experience the spirit of a race weekend from the comfort of their living room floor. Switch to “infinity mode,” and you’ll be doing laps longer than a race at Silverstone.
“We’re just getting started,” teased Roberto Stanichi, Hot Wheels’ global head of vehicles, as excitement builds over what’s next for this alliance . Emily Prazer from Formula 1 echoed the enthusiasm, calling the collaboration a way to put the drama and excitement of F1 into the hands of fans everywhere.
With price points ranging from £2.30 (NZ$5) for single cars to nearly £80 (NZ$160) for deluxe track sets, this collection caters to both casual collectors and die-hard motorsport enthusiasts alike. And while Formula 1 luxury might be out of reach for most of us, thanks to Hot Wheels, the immersive joy of racing at the pinnacle of motorsport has never been closer to home.
So, whether you’re battling for supremacy on your kitchen floor or admiring these detailed models on a display shelf, one thing’s for sure: Hot Wheels is redefining what it means to experience Formula 1. As for the rest of us, at least we can still dream of pole positions – albeit 1:64 scale ones.
