In a move that puts customer experience at the forefront, Lexus of Auckland City has officially opened its doors at a brand-new location in Newmarket, signaling a bold future for the luxury automotive brand in New Zealand. Designed to embody the Lexus philosophy of omotenashi, or meticulous care for guests, this state-of-the-art dealership offers a unique, welcoming environment for potential car buyers and Lexus enthusiasts alike.
The newly unveiled premises at 21 Great South Road reflect an innovative departure from traditional dealership layouts. Eschewing the customary outdoor car yard and standalone sales offices, the Giltrap Group, owners of the dealership, have invested in an expansive indoor showroom that includes a café-style customer lounge and integrated service facilities, all under one roof. This 2,800-square-metre space (around 3 times larger than their previous Grey Lynn location) is not only home to 48 Lexus vehicles, but also features six EV charging stations, catering to the growing demand for sustainable transportation.
Sharlene Van Dijk, Chief Executive Officer of Lexus of Auckland City, expressed her enthusiasm for the relocation, citing the need for a bigger, more customer-centric space as a driving force behind the move from their former Grey Lynn location. “Our belief in the Lexus brand’s growth potential gave us the confidence to invest in this new facility. We aimed to create an environment reflecting Lexus’s commitment to beautiful design and superior technology, ensuring every client’s journey with us surpasses expectations,” Van Dijk stated.
The Newmarket facility, which now stands as an icon for luxury and innovation, also signals a broader trend within Lexus New Zealand, as other franchise partners set plans for expansions and new openings across the country. Andrew Davis, Vice President of Lexus New Zealand, highlighted the brand’s commitment to embracing electrification, aligning their vehicle lineup with New Zealand’s increasing demand for low carbon transportation options. “With models like the all-electric RZ and hybrid LBX, we aim to meet the needs of environmentally conscious consumers without compromising on the performance and luxury that define Lexus,” Davis explained.
The dealership’s grand opening not only marks the end of its tenure at Great North Road but also expands Lexus’s reach to more central Auckland locations, enhancing brand visibility and accessibility for its target market. Complementary amenities, such as Wi-Fi and various transportation services for service guests, underline Lexus’s dedication to customer satisfaction.
As Lexus of Auckland City opens its doors in Newmarket, it encapsulates a modern, sustainable future for luxury vehicles, paving the way for an impressive lineup that is both innovative and environmentally friendly. Customers are encouraged to take in the opulent surroundings, explore the extensive vehicle range, and experience firsthand the unparalleled service Lexus dealerships are renowned for. As this new location opens its doors, it’s clear that Lexus is not just selling cars, but cultivating a sophisticated lifestyle for its discerning clientele.
