Kia New Zealand is making waves in the automotive market as it gears up for the release of its first-ever ute, the Kia Tasman. Following its much-anticipated Australasian debut at the Melbourne Motor Show just under two weeks ago, Kia has confirmed that the Tasman will arrive in Kiwi showrooms in Q3 of this year. This bold new model is poised to challenge the ute landscape with its competitive pricing, rugged design, and robust capabilities.
Starting at $52,690 for the 4WD TX variant (excluding on-road costs), the Tasman promises a compelling mix of style and functionality. Kia New Zealand’s Managing Director, Todd McDonald, has described the reception to the Tasman as “nothing short of phenomenal,” praising its “rugged aesthetics” and the “impressive powertrain” that ensures it’s ready to tackle demanding tasks with ease. McDonald’s enthusiasm underscores Kia’s confidence in the Tasman as a game-changer in its category.
“Reaction to the Kia Tasman has been nothing short of phenomenal, it’s a statement making machine which combines rugged aesthetics with an impressive powertrain and functionality that can be counted on to get the job done,”
Managing Director of Kia New Zealand,
Todd McDonald.
The Tasman’s introduction represents more than just the launch of another vehicle—it’s a calculated step into uncharted territory for Kia, as the ute segment has long been dominated by well-established players like Toyota, Ford, and Mitsubishi. By combining practical functionality with Kia’s distinctive design language, the Tasman is positioned to appeal to a new generation of ute buyers who demand more than just brute strength from their vehicles.
While full specifications have yet to be revealed, the Tasman is generating considerable buzz, and for good reason. It is expected to strike a balance between workhorse reliability and modern refinement, meeting the demands of both commercial users and lifestyle-focused drivers. It is worth noting, however, that the images released thus far depict an overseas model, and the final version hitting Kiwi dealerships may differ slightly .
For Kia, the Tasman isn’t just another vehicle; it’s a bold statement. This first foray into the ute segment not only diversifies its lineup but also signals its intent to compete aggressively in one of Australasia’s most hotly contested markets. With a competitive price point, rugged looks, and the promise of Kia’s renowned reliability, the Tasman is poised to make an impressive debut. Keep an eye on Kia dealerships this Q3—this might just be the ute you’ve been waiting for.
