Car tech company HARMAN has taken the stage at MWC Barcelona 2025 with its groundbreaking Ready Aware solution, a slick amalgamation of safety, technology, and connectivity. Picture this: a digital co-pilot whispering critical road hazards into your driving consciousness—objects on the road, sudden congestion, or even stationary vehicles you might not see in time. Ready Aware, a vehicle-to-cloud software service, delivers contextual alerts with impeccable timing, enabling drivers to quite literally see beyond sight.
Forget clunky add-ons; this masterpiece requires zero additional hardware, making it a darling of automotive OEMs seeking speedy deployment and ROI. Ready Aware’s secret sauce? A genius “confidence engine” fueled by machine learning. This nifty tech crunches road data, conjures up digital twins, and scores hazards like a strict schoolmaster, minimizing false alarms and maximizing precision. Distracted by life? Don’t worry, this system automates the experience, leaving you to focus on the road.
But the thrills don’t stop there. Enter HARMAN’s collaboration with HERE Technologies. Together, they’ve concocted a platform poised to address the Euro NCAP 2026 standards for driver assistance systems. With highly dynamic road alerts, their synergy isn’t just a nod to compliance, it’s a leap toward safer, smarter driving. Think warnings for wrong-way drivers and crashes before you even break a sweat.
“HERE and HARMAN will collaborate to deliver accurate, dynamic road alerts that can improve vehicle safety for drivers and support OEMs in meeting evolving NCAP requirements for connected and software-defined vehicles. Our goal is to support OEMs as they address safety challenges, including informing the vehicle about potential hazards ahead, while accelerating time to market for their products,” .
says Anssi Saarimäki, Senior Director Product Management, ADAS and Automated Driving Solutions, HERE Technologies
Flexible and future-proof, Ready Aware operates on both 4G and 5G networks and fits like a glove across different operating systems like Android or Linux. Its over-the-air updates mean even your aging connected car can level up its game. Want flashy extras? Ready Aware plays well with HARMAN’s other toys, like its Ready Connect 5G Telematics Control Unit and immersive Ready Vision, delivering real-time alerts in your line of sight—talk about modern upgrades.
At its core, Ready Aware reflects HARMAN’s ethos: making mobility safer and more intelligent. As a Samsung-owned innovator, HARMAN is connecting drivers and passengers to a world where cars aren’t just vehicles but empathetic ecosystems. It’s clear that this visionary tech isn’t about short-term wins; it’s about redefining what it means to hit the road. Just imagine, a car with the brains to match its engine—and a sharp sense of humor to boot.
