Geely Auto, renowned as the world’s fastest-growing car manufacturer, has announced a significant partnership with New Zealand’s premier automotive distributor, the Giltrap Group. This landmark agreement establishes Giltrap as the official distributor for Geely Auto in New Zealand, marking a pivotal moment in Geely’s global strategy.
The formal signing ceremony in Sydney was graced by senior executives from both companies. Attendees included Evin Ye, Deputy General Manager of Geely Auto International Corporation, Li Lei, CEO of Geely Auto Australia, and Michael Giltrap, Joint Managing Director of Giltrap Group. The event marks a vital step in Geely’s Oceania expansion plans and underscores their commitment to solidify their presence in the region.
“New Zealand plays a crucial role in our global expansion, and we are thrilled to enhance our partnerships here. Collaborating with a leading distributor like Giltrap Group will be instrumental in Geely’s ongoing growth and reputation in the market,” said Li Lei, CEO of Geely Auto Australia.
Geely Auto enhances an already impressive lineup under Giltrap Group, which includes prestigious brands such as Volvo, Polestar, and Lotus. This new partnership strengthens Giltrap’s strategic relationship with Geely, providing an array of vehicle choices for New Zealand drivers.
Michael Giltrap expressed enthusiasm about this collaboration: “Partnering with Geely, a leader in global automotive innovation, aligns perfectly with our values. Through our experience with brands like Volvo, Lotus, and Polestar, we have seen the excellence Geely brings. This partnership allows us to advance our mission to deliver their exceptional range of vehicles to New Zealand. With our team’s expertise as a top-tier distributor and retailer, we promise to deliver the best Geely experience to Kiwi drivers.”
Geely’s focus on electrification and intelligent transformation brings New Zealand consumers a diverse array of powertrains—including hybrid, plug-in hybrid, range-extended, petrol, and fully electric vehicles. Michael Giltrap emphasised the importance of offering diverse energy-efficient vehicle options to accommodate the unique travel needs across New Zealand’s diverse landscapes.
At the partnership ceremony, Geely reiterated its long-term commitment to becoming a preferred and trusted brand in New Zealand. They outlined plans for localising their brand strategy, including launching the Geely EX5, a mid-sized electric vehicle poised to be the first model offered in the country. Set for a 2025 debut, the EX5 exemplifies Geely’s dedication to innovation and tailored solutions for local consumers’ needs.
In support of this commitment, Geely unveiled plans to establish a comprehensive network of showrooms across both major cities and regional areas by 2025. By leveraging local expertise, Geely aims to provide holistic, one-stop services and innovative mobility solutions for New Zealand.
To maintain a competitive edge, Geely has introduced the Taizhou Declaration Strategy as of September 2024. This ambitious initiative underscores Geely’s focus on leading the charge in electrification, intelligence, connectivity, and shared mobility. It highlights Geely’s dedication to service and sustainability, paving the path for the introduction of more groundbreaking vehicles featuring first-rate designs and advanced technologies in the ANZ markets.
This strategic partnership with Giltrap Group is set to be a cornerstone for Geely’s future in New Zealand, as the brand continues to build on its reputation for quality, innovation, and trusted automotive solutions.
