BMW Group New Zealand is entering a new phase of growth and momentum with a significant change in leadership. After three and a half years of notable success, outgoing Managing Director Adam Shaver will move to BMW Group headquarters in Munich to serve as Head of Global Used Car Strategy and Steering. Shaver, a BMW veteran with over two decades of experience in senior sales and marketing roles across Munich and Canada, transformed the New Zealand business by introducing a collaborative business structure, focusing on digitalisation and efficiency. Under his direction, BMW New Zealand increased its total market share from 1.4% in 2022 to 2.2% by April 2025, and its share in the premium segment climbed from 15.7% to 19.6%. Crucially, BMW reclaimed the top spot in the premium segment for the first time in a decade in 2024, a lead solidified in early 2025 with an 18.6% year-on-year registration increase in the first quarter.
BMW Group has announced Francois Roca as the new Managing Director, effective July 1, 2025. Roca brings with him over 21 years of international automotive experience, having held senior roles in marketing, sales, and dealer development across Europe, Asia Pacific, the Middle East, and Africa. Most recently stationed in Japan as Executive Director for BMW Group, Roca is recognized for his expertise in strengthening dealer relationships and driving consistent sales growth. Upon his appointment, Roca expressed eagerness to build upon the strong local foundation, deepen his understanding of the New Zealand market, and work closely with the national retail network.
This leadership transition reflects BMW Group New Zealand’s commitment to maintaining its premium market leadership, fostering innovation, and furthering strong partnerships with local dealers under seasoned, global-minded leadership.
