In a landmark event at the Mercedes-Benz Museum in Stuttgart, one of the most celebrated racing cars of all time was sold for an impressive €51.155 million (approximately NZD $94.1 million). The automotive masterpiece in question (I mean, just look at it) is a 1954 Mercedes-Benz W 196 R Stromlinienwagen. This sale marks the first time that a Streamliner-bodied W 196 R has been offered for private ownership and stands as the most valuable Grand Prix racing car ever auctioned, a true milestone in the world of automotive history.
The W 196 R carries a storied legacy that dates back to 1954, when it was developed to meet new regulations that limited engine displacement to 2.5 litres. With its innovative engineering and aerodynamic design, the car quickly established itself as a dominant force on the racetrack. In the hands of legends like Juan Manuel Fangio and Stirling Moss, the W 196 R not only broke records but also redefined what was possible in motorsport. Its sleek, streamlined bodywork and cutting-edge technology encapsulated the spirit of the Mercedes-Benz Silver Arrows, which continue to be revered for their blend of performance, style, and technical prowess.
Originally donated to the Indianapolis Motor Speedway Museum by Daimler-Benz AG in 1965, the W 196 R has long been considered a prized artifact. Its presence in the museum has allowed generations of motorsport enthusiasts to appreciate its design and historical significance. The recent auction, held in the same room that once witnessed the record-breaking sale of the Mercedes-Benz 300 SLR “Uhlenhaut Coupé” in 2022, further underscores the enduring allure and high value of these historic machines. The competitive bidding process attracted serious collectors from around the globe, all eager to acquire this unique piece of racing heritage.
The proceeds from the auction will benefit the Indianapolis Motor Speedway Museum, bolstering its ongoing efforts to restore and expand its collection. This significant contribution will help preserve a century’s worth of motorsport history, ensuring that the legacy of vehicles like the W 196 R continues to inspire future generations of enthusiasts and historians alike.
This extraordinary sale not only highlights the timeless appeal of the Mercedes-Benz W 196 R but also reinforces the brand’s enduring influence on the collector car market. It serves as a powerful reminder of how innovation and heritage can converge in a single machine—a symbol of the golden era of Grand Prix racing and the relentless pursuit of automotive excellence. For those visiting the museum or following the auction, the W 196 R stands as a testament to the artistry and technological advancements that have defined motor racing for decades.
