Denza has just added a cinematic touch to its global rollout by naming British screen star Daniel Craig as the face of its premium new-energy marque, a high-profile pairing that promises to lift the brand’s international profile as it brings the Z9 GT grand tourer to Europe and beyond.
From sustainable tech to silver-screen charisma
The announcement frames Craig as the ideal ambassador for Denza: a blend of strength, sophistication and authenticity that resonates with the brand’s tech-forward, design-led ambitions. Denza bills itself as the world’s first premium brand dedicated solely to new energy vehicles, a positioning rooted in BYD’s battery and electrification expertise.
What’s launching and when
Denza will spotlight the flagship Z9 GT grand tourer as part of its European debut, with a high-profile model launch set for April 8 at Paris’s Palais Garnier, a theatrically apt venue for a brand selling emotion alongside engineering.
Why Daniel Craig matters (and yes, Bond is relevant)
Craig’s global recognition (in large part from his role as James Bond) gives Denza an instantly familiar human face to help cut through a crowded EV market. That star power can accelerate awareness during a critical expansion phase and make premium EV offerings feel desirable in the way luxury cars should.
Denza’s product and market context
Denza sits under the BYD Group umbrella and aims to combine luxury, human‑centric design and intelligent mobility. BYD’s long track record in batteries, energy systems and vehicle platforms underpins Denza’s technical credibility as it rolls out models worldwide.
Down Under momentum
Denza has already pushed into NZ and Australia with models such as the B5 and B8 luxury off‑roaders (with the D9 luxury mover to follow?), a sign the brand is moving quickly from domestic launch to wider global availability.
The marketing play
Expect cinematic TV commercials and glossy creative that lean into Craig’s screen persona while highlighting Denza’s design and tech. Pairing a recognizable actor with a flagship GT is a classic premium play, designed to transmit desirability as much as capability.
Tarmac Takeaway
Denza’s partnership with Daniel Craig is a strategic, headline-grabbing move to position the brand as a European-fluent luxury EV contender. With BYD’s technical muscle behind it and the Z9 GT stage set in Paris, this is one of the more intriguing launches in the premium EV space for 2026.
Here’s how we got on with Denza’s off-roaders:
